Nowadays, with the emergence of social media, every business is looking for what the next big thing will be for their marketing plan. Many organizations are focusing on the packaging to engage the consumers more directly, and working on becoming a great connection between online and physical brand experiences. QR codes are becoming one of …
Part of being an industry leader is knowing about the products our customers want and understanding why they want them. This is one reason why Whitlam Group excels in what we do. Take digital printing for example. What is it, exactly, that makes digital printing so popular with businesses these days? Is it the low …
Members of the retail industry, both suppliers and individual retailers, are always looking for ways to gain a competitive advantage. Back in 1998, the implementation of Reduced Space Symbology (RSS) was introduced. Since proven successful, RSS has become an advantage to industries and has changed the way the industry looks at pharmaceutical products and grocery …
As of May 1, 2010 Michigan became the 38th state to prohibit smoking statewide in all enclosed, indoor workplaces in Michigan, as well as the outdoor patios of bars and restaurants. The law exempts only cigar bars, retail tobacco stores, private home offices, company vehicles including commercial trucks and Detroit’s three casinos’ gambling floors. Now …
What are security labels and tamper-evident labels? As you all know, security is important. For this reason, tamper-evident labels and general security labels are used to deter counterfeiting. These also are used to confirm if a product is a genuine brand. Thanks to secured inventory management and controlled distribution services, security needs can control and …
Designing a new label can be challenging, yet fun at the same time. We decided to put together the ten steps to designing graphics for your products label. The following steps below will help guide you design the perfect label! 10 steps to designing graphics for a label from scratch What is the label size? Length, width, height, volume …
This past week we participated in the 2010 Carmela Food Show. Carmela Foods Distributing, Inc. located in Fraser Michigan is a private company that distributes Specialty Food Items. Carmela puts on 2 major food shows a year. One takes place in the fall and the other is in the spring. These shows promote and launch new …
More than 80% of consumers use coupons and more than half of all retailers offer consumers some type of promotional programs, in addition to more than 70% of consumers make their purchasing decisions at the store. With a well designed on-pack coupon you can motivate the consumer to purchase product’s. Use a variety of clever labels, tags …
“We are extremely pleased to announce the launch of Whitlam’s new website,” said Michelle Shaieb, Marketing Coordinator. “Whitlam will continue to add more features and functions in the near future that we hope will make our customer’s job easier, and make Whitlam the “go to” website for all our customers.” With Whitlam’s new user friendly …
Grab consumers’ attention with temperature-activated color changing labels. Check out this water bottle label! This label indicates when it’s ready to drink. With the use of thermochromic inks, the label is sensitive to temperatures. When the water bottle reaches a specific temperature the color of the snowboard will turn from white to dark blue. (Picture …
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