Recent studies have shown that product counterfeiting cost companies between $250 and $600 billion per year: a staggering number that could easily be prevented with the proper application of smart labels and product packaging to protect your brand.
The US FDA (Food & Drug Administration) has very strict and specific rules laid down about what must legally appear on food and beverage labels for consumable products sold in the United States. The traditional Nutrition Facts label is quite …
Recycling in the packaging industry has always been a challenge. Many of the materials used in packaging products are difficult to recycle because they need to be separated after disposal. Think of a shiny retail bag you’d get at a …
Read 100% recyclable packaging is becoming a reality Packaging
Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. The bulk of flexible packaging is in the food and beverage industry, both …
Here’s the scenario: You buy a product at a store. Let’s say it’s a pair of earbuds for your iPod. The earbuds are packaged in a clear “clamshell” package made of hard plastic that has been sealed together with machinery. …
We at Whitlam have recently been noticing some of the innovative drink labels food and beverage companies are creating. Learn more about these unique bottle labels.
Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York …
Read With the right packaging, you can even sell garbage Packaging
It’s a question we hear more and more often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of …
Summer is in full swing and the folks here at Whitlam Group have been busy filling orders for our customers. It’s a pretty incredible time for us, too, because much of what we’re doing reminds us of things we enjoy …
Summer is all about bright, vibrant colors that catch a buyer’s attention. If it’s shiny, people will look. The folks here at Whitlam Group are no different; we look, too! In the case of summer products, if the packaging or …
Read Seeing Is Believing: Clear Vs. Print Packaging Packaging
Some Of Our Customers Include:
