Brand Security Label Solutions

No brand and no product is immune to counterfeiting. In today’s digital world, it is big business.

High-tech labeling and authentication technologies can help owners simplify the verification process, reduce the need for rigorous, time-intensive testing, and make packaging more difficult to copy.


Tamper-evident labels are destructible labels that change in appearance when an attempt is made to remove them or transfer them onto other products. These labels will change in appearance and/or show destruction when it is being tampered with.

Tamper Indicating Technology

The primary function of labels or seals described as tamper-evident or tamper-resistant is to indicate or prevent alteration by tampering and/or to indicate that an article is genuine and fit for use.

Temperature Indicators

Self-expiring indicators and self-destructing labels, or similar devices, are designed to record the history of a product/pack temperature profile as it progresses through its life cycle.

Portfolio of Brand Security Solutions

Layered Security Approach

Brand protection labels incorporate a combination of properties to address multiple threats. Layered security is the only proven approach that can provide a means for protecting your brand image. Effective brand protection makes the package too complicated and expensive to fake.

Whitlam Group offers a vast portfolio of unique and exclusive security solutions.

Solutions are divided into different security levels and different types of authenticators

Security Levels and Authenticators

Authentication Solutions

Overt security technologies can be combined with other technologies for multi-layered anti-counterfeiting solutions. Whether it is a singular overt solution, or a combination of overt, covert, and other solutions, there are many solutions that can protect your product.

Overt Technologies Labels

Overt technology features are authentication devices built into labels and/or packages that are visible and show dynamic visual effects. Overt technologies include barcodes, specialty inks and labels, holograms, watermarks, embossing, tamper-evident film, and more.

How to Get Started With Authentication Solutions

  1. Identify the security and tampering threats
  2. Define who will be involved in detecting fraud (experts, employees, consumers, etc.)
  3. Agree on the strength and cost of the technologies
  4. Execute the project and validate the security choices
  5. Implement the solution

Main Criteria for Overt Features

  1. Communicate with the verifier
  2. Easy to identify
  3. Hard to copy and imitate

Covert Technologies

These solutions are not visible to the human eye. Covert features enable instant authentication of products and identify documents through visual inspection by the user. Covert devices can be made more secure by combining them with overt features to deliver the benefits of both systems. This can include multiple covert technologies, such as invisible inks and/or taggants that are in the packaging or product, which can only be read with proprietary readers or detectors.

Covert Features

  • Hidden images: Labels with covertly hidden images or numbers that can only be authenticated through the use of UV light, magnifications, or a visible light pen
  • Markers and taggants
  • Retro-reflective technology
  • Hidden barcodes
  • Digital and web authentication
  • Optical variable devices

Key Solutions

  • End-user verifications build customer confidence and brand loyalty
  • Early detection of counterfeiting or diversion in a supply chain
  • Deterrent to counterfeiters
  • Ability to have targeted product recalls
  • Return warranty verification

Keeping Your Brand Secure

Protected Track & Trace Solutions

Include track & trace marks, such as digital watermarks and protected bar codes, that are difficult to duplicate, destroy or block, and track items throughout the supply chain, from production to end consumer.

Track and trace security systems are unique product identification solutions that can be applied to individual products, cases, pallets, or shipping containers. The unique markers can be scanned at any point and the information will be uploaded to centrally located data management systems.

Brand owners and enforcement teams can access information collected with the data management systems at any time to track and authenticate their products at any point in the supply chain, from production to the retail shelf. They are commonly used to detect tampering with unique tracking identifications.

Trace Security Label Facts

  • End-user verification builds customer confidence and brand loyalty
  • Early detection of counterfeiting or diversion in a supply chain
  • Labels are deterrents to counterfeiters
  • Ability to have targeted product recalls
  • Trace security labeling assists in return warranty verification
  • Authentication labels

Security Labeling Applications

  • Serialized codes
  • Intelligence reporting
  • Simple authentication solutions

Track And Trace Real Time Information
Track And Trace Consumer QR Code

Design Your Security Features Examples

Questions to think about…

Is it a counterfeiting or diversion issue?

Authenticity, track and trace, safety / health concerns, E2E workflow integration

Who will be the authenticators?

Consumer engagement or inspectors

Should we go Covert or Overt?

Simple to no tool’s vs dedicated equipment

Intended uses of generated data?

Desired actions to be taken with generated data

Questions To Ask About Brand Security