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The Evolution of the Disposable Coffee Cup

The biodegradable coffee cup is still a prevailing issue in today’s society. Remember back in the nineties when ridding the planet of the Styrofoam coffee cup was a major concern for the environment? Well, how has the packaging of these Styrofoam coffee cups evolved? Whitlam Group invites you to read on and learn about the …

The Latest Trends in the Packaging Industry

We here at Whitlam Group love to let everyone know about the most recent trends in the labeling and packaging industry. Today is no different.  Whitlam Group will make sure to advise you on all of the latest trends when trying to decide how to design quality labels for your upcoming campaign/campaigns. Today, we’re going …

Are Private Labels Leading the Race Against Major Brands?

Most consumers are aware of private label/store brand labels. You may have walked down the grocery aisle at Walmart and noticed their “Great Value” store brand. But how many people are actually differentiating private labels from the labels of major brands? Recently a panel research study was put out by Market Force Information tackling this …

A Quality Lab that Doesn't Mess Around

Whitlam Group has been a leader in the labeling industry since 1973. One of the main reasons we are able produce state-of-the-art labeling solutions is because of our in-house lab capabilities. Our quality lab uses top-of-the-line equipment to ensure that all of our products will be produced to the standard of our customers. Today we …

2011 is the Year of Healthy Food Packaging

Each year the label and packaging industry notices changes in the way organizations package and label their products. Whitlam Group is always hard at work to make sure that you are informed about the hottest new trends in the labeling and packaging industry. Today we’re going to turn our focus to the latest trends within …

10 Steps to Barcode Success

STEP 1: Get a GS1 Identification for your Company This is the first thing you must do when trying to create barcodes for your organization. GS1 identification numbers are special numbers designated by GS1 US for your products and your organization.  These are used to create exclusive numbers for your various products, and your company …

Embossed Labels are a Growing Trend in Today's Market

Whitlam Group wants to help you with your next big label design.  So how exactly do labels work anyway? How do they convince consumers to buy a product? Well, to understand the answer to that question, you must have some decent eyesight. When you enter a store, a supermarket, or a pharmacy, you’ll normally glance …

Innovation and Technology has Changed how People Package their Products

Within the last decade, new innovative ideas and technology have made their way into the packaging and labeling industry. We at Whitlam Group believe organizations can see beneficial results with custom packaging efforts. A lot of these innovative ideas have resulted in organizations gaining major profits, and Whitlam Group wants you to join them! Late …

Whitlam Group Presents: Building Your Brand by Using Coupons

The times in today’s market have never been so tough!  Unemployment is still at a high rate, and people are trying their best to save every last penny they can.  So what can you do to make sure people are still buying your products during these economic struggles? Coupons of course! Instant redeemable coupons are …

Whitlam Group Presents: Solutions to Avoid Counterfeiters and Pirates

With the significant rise in counterfeiting, the demand for brand protection solutions, to ensure product authenticity, has significantly increased.  Whitlam Group is determined to work with brand owners to make sure we can develop the most cost-effective packaged and labeled goods for your brand. Why are we spending so much time to focus on this …

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