With the right packaging, you can even sell garbage
Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of …
What are QR codes?
Using QR Codes in the Label and Packaging Industry It’s a question we hear often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the …
Label Us Having Some Pure Michigan Summer Fun!
Summer is in full swing and the folks here at Whitlam Group have been busy filling orders for our customers. It’s a pretty incredible time for us, too, because much of what we’re doing reminds us of things we enjoy about the current season and things yet to come. You’ll see what we mean momentarily. …
Seeing Is Believing: Clear Vs. Print Packaging
Clear Vs. Print Packaging For Summer Products Summer is all about bright, vibrant colors that catch a buyer’s attention. If it’s shiny, people will look. The folks here at Whitlam Group are no different; we look, too! In the case of summer products, if the packaging or labeling is colorful, then half your battle has …
Creating the Right Harsh Environment Labels
Harsh Environment Labels Explained If you’re in the packaging and labeling industry, then you’re already very familiar with harsh environment labels. But how do you explain them to a potential customer, new business owner, or someone browsing around your site trying to determine what product of yours matches their needs? And what do you think …
Philip Morris's Fight For Cigarette Labels And Packaging In Oz
Whitlam Group shared some news with you last week about nine new cigarette labels that will be on the shelves and in front of your eyes that look like posters for the latest horror film. They’re a far cry from the more colorful summer labels we featured on Monday, but there have already been some …
Summer Labels are a Call To Arms, Beaches and Good Times!
With summer finally here–though one might not know it from the weather–the folks at Whitlam Group decided to take a look at a couple of the summer-themed label campaigns going on. To someone not familiar with the industry, you might not realize just how much thought and planning go into the decisions made for a …
Nine New Cigarette Labels Aim For Reaction From Smokers
It might be said that labels can be a necessary evil. They’re required, though, and the folks here at Whitlam Group are proud of our work within the labeling industry. Labels that warn you an item you’re holding is fragile, hot, cold or toxic is a must these days. We even touched on a new security …
Multi-Layer Counterfeit Protective Security Labels Rolled Out By 3S
Aside from setting our own trends and raising the bar in the packaging and labeling industry, Whitlam Group is also careful to pay close attention to what are fellow companies are doing. A huge push has been in the sector of going green and while that’s definitely a worthy endeavor to make advancements in, we …
Winn-Dixie Store Inc. Work to help the Wounded Warrior Project
Here at the Whitlam Group blog, we often discuss new products and trends relating to the packaging and labeling industry. Today will be a little different because we are going to discuss something that isn’t a prevailing trend within our industry, but we think it should be. Every organization in the world is working to …