It’s a question we hear more and more often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the flow of information. QR codes are, …
Summer is in full swing and the folks here at Whitlam Group have been busy filling orders for our customers. It’s a pretty incredible time for us, too, because much of what we’re doing reminds us of things we enjoy about the current season and things yet to come. You’ll see what we mean momentarily. …
With summer finally here–though one might not know it from the weather–the folks at Whitlam Group decided to take a look at a couple of the summer themed label campaigns going on. To someone not familiar with the industry, you might not realize just how much thought and planning go into the decisions made for …
It might be said that labels can be a necessary evil. They’re certainly necessary, though, and the folks here at Whitlam Group are proud of the work we’ve done within the labeling industry. Labels that warn you an item you’re holding is fragile, hot, cold or toxic is a must these days. We even touched …
Aside from setting our own trends and raising the bar in the packaging and labeling industry, Whitlam Group is also careful to pay close attention to what are fellow companies are doing. A huge push has been in the sector of going green and while that’s definitely a worthy endeavor to make advancements in, we …
Here at the Whitlam Group blog, we often discuss new products and trends relating to the packaging and labeling industry. Today will be a little different because we are going to discuss something that isn’t a prevailing trend within our industry, but we think it should be. Every organization in the world is working to …
We often talk about the numerous trends currently shaping the label and packaging world, but today we’re going to do things a little different. It’s time for us to go back to the basics. We need to get back to the fundamentals and inform everyone about what’s important when making a new label. There are …
Most consumers are aware of private label/store brand labels. You may have walked down the grocery aisle at Walmart and noticed their “Great Value” store brand. But how many people are actually differentiating private labels from the labels of major brands? Recently a panel research study was put out by Market Force Information tackling this …
Each year the label and packaging industry notices changes in the way organizations package and label their products. Whitlam Group is always hard at work to make sure that you are informed about the hottest new trends in the labeling and packaging industry. Today we’re going to turn our focus to the latest trends within …
STEP 1: Get a GS1 Identification for your Company This is the first thing you must do when trying to create barcodes for your organization. GS1 identification numbers are special numbers designated by GS1 US for your products and your organization. These are used to create exclusive numbers for your various products, and your company …
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