The truth on food and beverage labels
The US FDA (Food & Drug Administration) has very strict and specific rules laid down about what must legally appear on food and beverage labels for consumable products sold in the United States. The traditional Nutrition Facts label is quite familiar to everybody: However, most people don’t really pay attention to a critical part of …
A Step Beyond Food and Beverage Labels
We at Whitlam have recently been noticing some of the innovative drink labels food and beverage companies are creating. Learn more about these unique bottle labels.
What are QR codes?
Using QR Codes in the Label and Packaging Industry It’s a question we hear often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the …
Label Us Having Some Pure Michigan Summer Fun!
Summer is in full swing and the folks here at Whitlam Group have been busy filling orders for our customers. It’s a pretty incredible time for us, too, because much of what we’re doing reminds us of things we enjoy about the current season and things yet to come. You’ll see what we mean momentarily. …
A Call To Arms, Beaches and Good Times With Summer Labels!
With summer finally here–though one might not know it from the weather–the folks at Whitlam Group decided to take a look at a couple of the summer themed label campaigns going on. To someone not familiar with the industry, you might not realize just how much thought and planning go into the decisions made for …
Nine New Cigarette Labels Aim For Reaction From Smokers
It might be said that labels can be a necessary evil. They’re certainly necessary, though, and the folks here at Whitlam Group are proud of the work we’ve done within the labeling industry. Labels that warn you an item you’re holding is fragile, hot, cold or toxic is a must these days. We even touched …
Multi-Layer Counterfeit Protective Security Labels Rolled Out By 3S
Aside from setting our own trends and raising the bar in the packaging and labeling industry, Whitlam Group is also careful to pay close attention to what are fellow companies are doing. A huge push has been in the sector of going green and while that’s definitely a worthy endeavor to make advancements in, we …
Winn-Dixie Store Inc. Work to help the Wounded Warrior Project
Here at the Whitlam Group blog, we often discuss new products and trends relating to the packaging and labeling industry. Today will be a little different because we are going to discuss something that isn’t a prevailing trend within our industry, but we think it should be. Every organization in the world is working to …
What Needs to be Considered When Printing a New Label?
We often talk about the numerous trends currently shaping the label and packaging world, but today we’re going to do things a little different. It’s time for us to go back to the basics. We need to get back to the fundamentals and inform everyone about what’s important when making a new label. There are …
Are Private Labels Leading the Race Against Major Brands?
Most consumers are aware of private label/store brand labels. You may have walked down the grocery aisle at Walmart and noticed their “Great Value” store brand. But how many people are actually differentiating private labels from the labels of major brands? Recently a panel research study was put out by Market Force Information tackling this …