2011 is the Year of Healthy Food Packaging
Each year the label and packaging industry notices changes in the way organizations package and label their products. Whitlam Group is always hard at work to make sure that you are informed about the hottest new trends in the labeling and packaging industry. Today we’re going to turn our focus to the latest trends within …
10 Steps to Barcode Success
STEP 1: Get a GS1 Identification for your Company This is the first thing you must do when trying to create barcodes for your organization. GS1 identification numbers are special numbers designated by GS1 US for your products and your organization. These are used to create exclusive numbers for your various products, and your company …
Innovation and Technology has Changed how People Package their Products
Within the last decade, new innovative ideas and technology have made their way into the packaging and labeling industry. We at Whitlam Group believe organizations can see beneficial results with custom packaging efforts. Many of these innovative ideas have resulted in organizations gaining major profits, and Whitlam Group wants you to join them! Late last …
Whitlam Group Presents: Building Your Brand by Using Coupons
The times in today’s market have never been so tough! Unemployment is still at a high rate, and people are trying their best to save every last penny they can. So what can you do to make sure people are still buying your products during these economic struggles? Coupons of course! Instant redeemable coupons are …
Whitlam Group Presents: Solutions to Avoid Counterfeiters and Pirates
With the significant rise in counterfeiting, the demand for brand protection solutions, to ensure product authenticity, has significantly increased. Whitlam Group is determined to work with brand owners to make sure we can develop the most cost-effective packaged and labeled goods for your brand. Why are we spending so much time to focus on this …
Whitlam Group Presents: The Hottest New Trend in Today’s Marketing World
Nowadays, with the emergence of social media, every business is looking for what the next big thing will be for their marketing plan. Many organizations are focusing on packaging to engage consumers more directly and working on connecting online and physical brand experiences. QR codes are becoming one of the hottest applications to make all …
Whitlam Group Presents: The Benefits of Digital Printing
Part of being an industry leader is knowing about the products our customers want and understanding why they want them. This is one reason why Whitlam Group excels in what we do. Take digital printing for example. What is it, exactly, that makes digital printing so popular with businesses these days? Is it the low …