Multi-Layer Counterfeit Protective Security Labels Rolled Out By 3S
Aside from setting our own trends and raising the bar in the packaging and labeling industry, Whitlam Group is also careful to pay close attention to what are fellow companies are doing. A huge push has been in the sector of going green and while that’s definitely a worthy endeavor to make advancements in, we …
Winn-Dixie Store Inc. Work to help the Wounded Warrior Project
Here at the Whitlam Group blog, we often discuss new products and trends relating to the packaging and labeling industry. Today will be a little different because we are going to discuss something that isn’t a prevailing trend within our industry, but we think it should be. Every organization in the world is working to …
What Needs to be Considered When Printing a New Label?
Printing a New Label: Process Considerations We often talk about the numerous trends currently shaping the label and packaging world, but today, we’re going to do things a little differently. It’s time for us to go back to the basics. We need to get back to the fundamentals and inform everyone about what’s important when …
Are Private Labels Leading the Race Against Major Brands?
Most consumers are aware of private label/store brand labels. You may have walked down the grocery aisle at Walmart and noticed their “Great Value” store brand. But how many people are actually differentiating private labels from the labels of major brands? Recently a panel research study was put out by Market Force Information tackling this …
2011 is the Year of Healthy Food Packaging
Each year the label and packaging industry notices changes in the way organizations package and label their products. Whitlam Group is always hard at work to make sure that you are informed about the hottest new trends in the labeling and packaging industry. Today we’re going to turn our focus to the latest trends within …
10 Steps to Barcode Sticker Success
Barcodes ensure efficiency and accuracy in inventory management and sales processes. Our “10 Steps to Barcode Sticker Success” is a comprehensive guide designed to help businesses navigate the complexities of barcode implementation. From obtaining a GS1 identification to deciding on barcode printing methods and scanning environments and ensuring quality control, each step is meticulously detailed …
Building Your Brand by Using Coupons – Whitlam Group Tips
Brand Coupons For Your Business Instant redeemable coupons are a highly effective marketing tool that can bring great returns for a small cost. Whitlam Group specializes in printing these coupons, and we can help you with your coupon printing needs. Coupons can greatly increase brand knowledge by incentivizing customers to try products they might not otherwise …
Whitlam Group Presents: The Hottest New Trend in Today’s Marketing World
Nowadays, with the emergence of social media, every business is looking for what the next big thing will be for their marketing plan. Many organizations are focusing on packaging to engage consumers more directly and working on connecting online and physical brand experiences. QR codes are becoming one of the hottest applications to make all …
Temperature-Activated Labels: Indicator Labels & More
Temperature-Labels & How To Use Them Grab consumers’ attention with temperature-activated color changing labels. Check out this water bottle label! This label indicates when it’s ready to drink. With the use of thermochromic inks, the label is sensitive to temperatures. When the water bottle reaches a specific temperature the color of the snowboard will turn …