The Big Boys Start to Make Eco-Friendly Packaging Advances

Whitlam Group’s blogs always give you insight on the latest trends within the packaging and labeling industry and today is no different. We are here again letting all of you out there know about the latest advances in the eco-friendly packaging labeling industry. Today we want to focus on three specific products/brands that are doing …

The Evolution of the Disposable Coffee Cup

The biodegradable coffee cup is still a prevailing issue in today’s society. Remember back in the nineties when ridding the planet of the Styrofoam coffee cup was a major concern for the environment? Well, how has the packaging of these Styrofoam coffee cups evolved? Whitlam Group invites you to read on and learn about the …

The Latest Trends in the Packaging Industry

We here at Whitlam Group love to let everyone know about the most recent trends in the labeling and packaging industry. Today is no different.  Whitlam Group will make sure to advise you on all of the latest trends when trying to decide how to design quality labels for your upcoming campaign/campaigns. Today, we’re going …

Are Private Labels Leading the Race Against Major Brands?

Most consumers are aware of private label/store brand labels. You may have walked down the grocery aisle at Walmart and noticed their “Great Value” store brand. But how many people are actually differentiating private labels from the labels of major brands? Recently a panel research study was put out by Market Force Information tackling this …

Label Needs: A Quality Label Lab that Doesn’t Mess Around

Label Needs: Finding a Quality Lab Whitlam Group has been a leader in the labeling industry since 1973. One of the main reasons we are able to produce state-of-the-art labeling solutions and fulfill label needs is because of our in-house lab capabilities. Our quality lab uses top-of-the-line equipment to ensure that all of our products …

2011 is the Year of Healthy Food Packaging

Each year the label and packaging industry notices changes in the way organizations package and label their products. Whitlam Group is always hard at work to make sure that you are informed about the hottest new trends in the labeling and packaging industry. Today we’re going to turn our focus to the latest trends within …

10 Steps to Barcode Sticker Success

Barcodes ensure efficiency and accuracy in inventory management and sales processes. Our “10 Steps to Barcode Sticker Success” is a comprehensive guide designed to help businesses navigate the complexities of barcode implementation. From obtaining a GS1 identification to deciding on barcode printing methods and scanning environments and ensuring quality control, each step is meticulously detailed …

Innovation and Technology has Changed Custom Packaging for Products

Custom Packaging Options Evolved Within the last decade, new innovative ideas and technology have entered the packaging and labeling industry. We at Whitlam Group believe organizations can benefit from custom packaging efforts. Many of these innovative ideas have resulted in organizations gaining major profits, and Whitlam Group wants you to join them! Late last year, …

Building Your Brand by Using Coupons – Whitlam Group Tips

Brand Coupons For Your Business Instant redeemable coupons are a highly effective marketing tool that can bring great returns for a small cost.  Whitlam Group specializes in printing these coupons, and we can help you with your coupon printing needs. Coupons can greatly increase brand knowledge by incentivizing customers to try products they might not otherwise …

Solutions to Avoid Counterfeiters and Pirates – Whitlam Group Tips

brand protection solutions: Counterfeiters and Pirates With the significant rise in counterfeiting, the demand for brand protection solutions to ensure product authenticity has significantly increased. Whitlam Group is determined to work with brand owners to ensure we can develop the most cost-effective packaged and labeled goods for your brand. Why are we spending so much …