Welcome, Kelle Sprain, to Whitlam Group!

Whitlam Welcomes a new Account Executive to our sales team, Kelle Sprain. Kelle graduated from Wayne State University with a Bachelor of Arts degree in Public Relations. Before Kelle joined Whitlam Group she owned an independent sales consultant business for 10 years where she sold a variety of automotive products to various Tier I, OEM …

Cold Foil vs Hot Foil

Integrating foil on your labels can draw consumer’s eyes to your product and take your brand to a more luxurious level. Cold foil transfer and hot stamping are two ways you can integrate foil onto your label design. The two main differences between the cold foil and hot foil are the way they are applied …

Whitlam’s Emblem Solution

Whitlam Group has the engineered emblem solution you are looking for! These emblems showcase Whitlam Group’s unique capabilities, and were designed with materials that look sophisticated, and meet demanding Automotive, Heavy Truck, Agriculture, Power Sport, and Industrial applications. Whitlam’s customized emblems are an economical alternative for current industry solutions related to emblems, badges, faceplates, and …

Scratch Off

Everyone is familiar with scratch off cards and how they work. The fun begins when you purchase a scratch off card, and you know that there is a possibility that you may win an awesome prize. We all hope to be the winner, but the excitement involved in whether you will be the lucky winner …

New Nutrition Facts Regulations 2020

What You Need to Know In May 2016 the FDA published new rules for the Nutrition Facts label for packaged foods. The new rules reflect new scientific information that links consumers diet to chronic diseases. The new rules will change the information on the Nutrition Facts label allowing consumers to make better informed food choices. …

Reduce Bubbling for Durable Labels

What are Egress Labels? Wrinkles in bubbles in labels can affect a products appearance. Bubbling issues can occur with injection-molded plastics products. These products are commonly used in the durable goods industry. Air Egress labels allow air to flow freely between a product and a label. This allows air from outgassing and entrapment to escape …

How To Maintain Brand Security

At Whitlam we understand that it is important to protect your brand. Over a billion dollars is spent annually by US Fortune 500 companies to fight counterfeiting, protect brand names and trademarks. Every year automotive and aircraft part manufacturers lose billions of dollars in revenue to counterfeit parts. Since internet shopping has become so popular, …

Replacing Engraved Plates with Labels

Process of Engraving Plates Engraved name plates are used in the automotive and industrial industries. Some substrates that are used for engraved plates are aluminum, brass, polycarbonate, stainless steel and more. Etching and mechanical engraving are processes used when creating engraved name plates. Mechanical engraving uses a high-speed rotary cutting tool to cut into the …

Extended Content Label Solutions

Expanding Your Label If you are looking to fit a lot of information into your label and are worried about not having enough space, then maybe extended content labels are right for you. Choosing to have an extended content label gives you more room without having to change the size of your label or packaging. …

Returnable and Reusable Labels

What are Returnable & Reusable Packaging/Shipping Containers? In today’s world recycling is very important. Many companies are trying to find new ways to protect the environment by reusing and recycling products or materials. Some companies have been doing this by using returnable and reusable packaging and shipping containers. These containers are made from different materials …