Blog

Embossed labels capture attention in today’s market, offering a tactile experience that sets products apart. Explore how this elegant labeling trend can elevate your brand and resonate with consumers seeking something truly distinctive. Embossed Labels & Growing Trends Whitlam Group wants to help you with your next big label design. So, how exactly do labels …

What are Barcodes and variable data? Barcodes and variable data are essential tools for labeling and can be useful in any market. Barcodes are used for product identification, tracking, and customer engagement. Barcodes are either static, staying consistent across labels, or variable, changing from label to label. Variable data printing, or VDP, is a digital …

Adhesives are an essential component of making a successful label. However, it can be challenging to determine which one makes the most sense for your product. There are many different factors to consider, such as what the label will be going on, how long it needs to stay there, and what types of conditions the …

Labels are an essential component of consumer goods products. They not only draw consumers in, persuading them to purchase, they also convey important information. Typically encompassing branding elements, ingredients, nutritional facts, instructions for use, and safety warnings, these labels empower consumers to make informed purchasing decisions. With strong label design, brands can effectively communicate this …

Beer is one of the oldest and most consumed beverages worldwide. The beer industry has seen some significant changes over the past 40 years, going from 49 breweries in the US in 1983 to a whopping 13,380 by 2021. Beer is favored by the younger generation and millennials because of its low alcohol content. Overall, …

With the increased legalization of medical and recreational marijuana, the global cannabis market has experienced substantial growth. According to the United Nations Office on Drugs and Crime, cannabis is the most consumed drug worldwide. In 1996, California was the first state in the US to legalize medical marijuana. Now, 37 states have legalized it either …

Decorative labels are the key to persuading consumers to buy your product Decorative labels are used to connect a brand to a consumer, and ultimately encourage the consumer to purchase the product. Brand owners are continually challenged by differentiating their products on store shelves, especially with more and more brands competing for space. Studies show …

Counterfeiting is one of the biggest challenges brand owners and manufacturers face Brand owners all over the world have changed their packaging to include authentication features to help eliminate counterfeiting, theft, and tampering. Authentication labels incorporate a combination of security feature that can be overt (visible) or covert (not visible) to help differentiate between authentic …

Traditionally, labels are printed on one side of a piece of material, but Extended Content Labels (ECLs) typically utilize additional sides and panels to hold more information. Sometimes, as shown in the example below, labels are wrapped around the product multiple times and can then be peeled back to reveal more information. What Are Extended …

The health and beauty industry has always been known for strong innovation. It continues to evolve year after year, displaying new trends and unique ideas. The industry encompasses many different product categories such as makeup, skincare, hair products, and fragrances. Overall, the industry is getting stronger globally as online sales begin to compete with in-person …