Barcode with red light ray and binary code in background

What are Barcodes and variable data?

Barcodes and variable data are essential tools for labeling and can be useful in any market. Barcodes are used for product identification, tracking, and customer engagement. Barcodes are either static, staying consistent across labels, or variable, changing from label to label.

Variable data printing, or VDP, is a digital printing technique that enables the customization of individual labels within a print run. Variable data printing allows each printed piece to be unique, encompassing not only barcodes but also numbers, text, and images.

Examples of Variable Imaging Printing Labels

What Are Popular Barcode Types?

There are many different types of barcodes, each with its own specifications, such as minimum size requirements and data capacity. Here are some common types.

Examples of UPC Codes, QR Codes and Data Matrix Codes

What Is Variable Data Printing?

Barcodes & Variable Data Whitlam Group

While some barcodes will remain static on labels, variable data printing is perfect for when you need a unique barcode for each label. Variable data printing is a form of on-demand digital printing that allows elements such as barcodes, graphics, or text to be printed with information from a file or database without stopping or slowing down the printing process. A template file and a data file are used to generate all of the copies needed, rather than creating them one by one.

Different Types of Variable Data Printing

  • Variable Barcodes
  • Variable Text
  • Variable Graphics

The ability of barcodes and variable data to personalize, streamline, and ensure accuracy makes them indispensable tools for labeling. Whitlam Group specializes in printing all types of barcodes and variable data tailored to your needs. Click on the link to read more about Barcodes & Variable Data, and reach out to us today to begin your project!