Traditionally, labels are printed on one side of a piece of material, but Extended Content Labels (ECLs) typically utilize additional sides and panels to hold more information. Sometimes, as shown in the example below, labels are wrapped around the product multiple times and can then be peeled back to reveal more information.
What Are Extended Content Labels?
Extended content labels (ECLs) are any type of label that creates additional space, often through extra panels or pages.
Extended Content Labels are often used for products with extensive product information, but they can also be used as a marketing tool to add value to your packaging. ECLs make it possible to include lots of information without making your packaging look cluttered, and in the process reduce the need for additional labels or pamphlets.
What Products Use Extended Content Labels?
ECLs can be used for any product, but are especially popular in the following markets:
- Health & Wellness
- Industrial
- Beauty
- Cannabis
Types of Extended Content Labels and When to Use Them
Extended content labels come in several formats, each designed to solve a specific packaging or compliance challenge. Choosing the right type depends on how much information you need to include and how the product will be used.
Peel and reseal labels
These labels allow users to lift a layer and then press it back into place. They are commonly used for chemical products, household cleaners, and industrial materials where safety instructions and usage details must remain accessible throughout the product’s life. This format works well when repeated reference is needed without damaging the label.
Booklet labels
Booklet labels include multiple printed pages attached directly to the product. They are often used in pharmaceutical, nutraceutical, and agricultural applications where large amounts of information must be included. This can include dosage instructions, regulatory disclosures, and multilingual content for international distribution.
Fold out or accordion labels
These labels expand outward to reveal additional panels. They are a strong fit for products that require a high volume of technical information but have limited packaging space. This format is often used for industrial products and equipment that require detailed instructions or diagrams.
Wrap around extended labels
Wrap-around labels extend beyond a single panel and can be opened to reveal more content. They are frequently used in consumer goods such as personal care and beauty products, where both branding and instructions need to be included without cluttering the design.
Why ECLs? Click on the link to read more information about Extended Content Labels would be beneficial to you!
