Innovation and Technology has Changed Custom Packaging for Products
Custom Packaging Options Evolved Within the last decade, new innovative ideas and technology have entered the packaging and labeling industry. We at Whitlam Group believe organizations can benefit from custom packaging efforts. Many of these innovative ideas have resulted in organizations gaining major profits, and Whitlam Group wants you to join them! Late last year, …
Building Your Brand by Using Coupons – Whitlam Group Tips
Brand Coupons For Your Business Instant redeemable coupons are a highly effective marketing tool that can bring great returns for a small cost. Whitlam Group specializes in printing these coupons, and we can help you with your coupon printing needs. Coupons can greatly increase brand knowledge by incentivizing customers to try products they might not otherwise …
Solutions to Avoid Counterfeiters and Pirates – Whitlam Group Tips
brand protection solutions: Counterfeiters and Pirates With the significant rise in counterfeiting, the demand for brand protection solutions to ensure product authenticity has significantly increased. Whitlam Group is determined to work with brand owners to ensure we can develop the most cost-effective packaged and labeled goods for your brand. Why are we spending so much …
Whitlam Group Presents: The Hottest New Trend in Today’s Marketing World
Nowadays, with the emergence of social media, every business is looking for what the next big thing will be for their marketing plan. Many organizations are focusing on packaging to engage consumers more directly and working on connecting online and physical brand experiences. QR codes are becoming one of the hottest applications to make all …
Benefits of Digital Printing – Whitlam Group Tips
what is digital printing? Digital printing has revolutionized the labeling industry, offering unparalleled flexibility and efficiency. It is a modern printing method that transfers digital images directly onto materials using inkjet or laser printers. It offers high-quality, cost-effective solutions for short-run printing projects, providing flexibility in design and rapid turnaround times. It’s ideal for creating …
RSS Symbology Barcodes
Learn About the RSS Family Barcodes Members of the retail industry, both suppliers and individual retailers, are always looking for ways to gain a competitive advantage. Back in 1998, the implementation of Reduced Space Symbology (RSS) was introduced. Since proven successful, RSS barcodes have become an advantage to industries and has changed the way the …
Michigan's new "Non-Smoking" Law
As of May 1, 2010 Michigan became the 38th state to prohibit smoking statewide in all enclosed, indoor workplaces in Michigan, as well as the outdoor patios of bars and restaurants. The law exempts only cigar bars, retail tobacco stores, private home offices, company vehicles including commercial trucks and Detroit’s three casinos’ gambling floors. No …
Security Labels & Tamper Proof Stickers: The Basics
What are security labels and tamper-evident labels? As you all know, security is important. For this reason, tamper-evident labels and general security labels are used to deter counterfeiting. These also are used to confirm if a product is a genuine brand. Thanks to secured inventory management and controlled distribution services, security needs can control and …
Designing Graphics for a Label
10 Steps to Designing Graphics for Labels Designing a new label can be challenging yet fun at the same time. We decided to put together the ten steps to designing graphics for your product’s label. The following steps below will help guide you to designing graphics for labels! Follow these steps: What is the label …
Carmela’s Food Show 2010
Whitlam Exhibits at the 2010 Carmela Food Show This past week, we participated in the 2010 Carmela Food Show. Carmela Foods Distributing, Inc., located in Fraser, Michigan, is a private company that distributes Specialty Food Items. Carmela puts on 2 major food shows a year. One takes place in the fall, and the other is …