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We here at Whitlam Group love to let everyone know about the most recent trends in the labeling and packaging industry. Today is no different.  Whitlam Group will make sure to advise you on all of the latest trends when trying to decide how to design quality labels for your upcoming campaign/campaigns. Today, we’re going …

Most consumers are aware of private label/store brand labels. You may have walked down the grocery aisle at Walmart and noticed their “Great Value” store brand. But how many people are actually differentiating private labels from the labels of major brands? Recently a panel research study was put out by Market Force Information tackling this …

Label Needs: Finding a Quality Lab Whitlam Group has been a leader in the labeling industry since 1973. One of the main reasons we are able to produce state-of-the-art labeling solutions and fulfill label needs is because of our in-house lab capabilities. Our quality lab uses top-of-the-line equipment to ensure that all of our products …

Each year the label and packaging industry notices changes in the way organizations package and label their products. Whitlam Group is always hard at work to make sure that you are informed about the hottest new trends in the labeling and packaging industry. Today we’re going to turn our focus to the latest trends within …

Barcodes ensure efficiency and accuracy in inventory management and sales processes. Our “10 Steps to Barcode Sticker Success” is a comprehensive guide designed to help businesses navigate the complexities of barcode implementation. From obtaining a GS1 identification to deciding on barcode printing methods and scanning environments and ensuring quality control, each step is meticulously detailed …

Custom Packaging Options Evolved Within the last decade, new innovative ideas and technology have entered the packaging and labeling industry. We at Whitlam Group believe organizations can benefit from custom packaging efforts. Many of these innovative ideas have resulted in organizations gaining major profits, and Whitlam Group wants you to join them! Late last year, …

Brand Coupons For Your Business Instant redeemable coupons are a highly effective marketing tool that can bring great returns for a small cost.  Whitlam Group specializes in printing these coupons, and we can help you with your coupon printing needs. Coupons can greatly increase brand knowledge by incentivizing customers to try products they might not otherwise …

brand protection solutions: Counterfeiters and Pirates With the significant rise in counterfeiting, the demand for brand protection solutions to ensure product authenticity has significantly increased. Whitlam Group is determined to work with brand owners to ensure we can develop the most cost-effective packaged and labeled goods for your brand. Why are we spending so much …

Nowadays, with the emergence of social media, every business is looking for what the next big thing will be for their marketing plan. Many organizations are focusing on packaging to engage consumers more directly and working on connecting online and physical brand experiences. QR codes are becoming one of the hottest applications to make all …

what is digital printing? Digital printing has revolutionized the labeling industry, offering unparalleled flexibility and efficiency. It is a modern printing method that transfers digital images directly onto materials using inkjet or laser printers. It offers high-quality, cost-effective solutions for short-run printing projects, providing flexibility in design and rapid turnaround times. It’s ideal for creating …