Category: Packaging

Cannabis Labels

Now with Michigan legalizing cannabis recreationally, the market has continued to grow along with the variety of products. With products comes the need for a Michigan cannabis label company. With Whitlam Group’s rich history in the labeling industry and the rapidly growing cannabis industry, it is a perfect match. Cannabis Legalization History In 1996 California …

Extended Content Label Solutions

Expanding Your Label If you are looking to fit a lot of information into your label and are worried about not having enough space, then maybe extended content labels are right for you. Choosing to have an extended content label gives you more room without having to change the size of your label or packaging. …

100% recyclable packaging is becoming a reality

Recycling in the packaging industry has always been a challenge. Many of the materials used in packaging products are difficult to recycle because they need to be separated after disposal. Think of a shiny retail bag you’d get at a retailer in a mall or clothing store: The materials that go into a typical high …

The growing role of flexible packaging

Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. The bulk of flexible packaging is in the food and beverage industry, both retail and industrial. Flexible packaging is cheaper, less complex, and more environmentally sustainable and friendly …

Eliminating "Wrap Rage"

Here’s the scenario: You buy a product at a store. Let’s say it’s a pair of earbuds for your iPod. The earbuds are packaged in a clear “clamshell” package made of hard plastic that has been sealed together with machinery. It is, in fact, so tightly sealed that you cannot open it with your hands. …

With the right packaging, you can even sell garbage

Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of …

What are QR codes?

It’s a question we hear more and more often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the flow of information. QR codes are, …

Seeing Is Believing: Clear Vs. Print Packaging

Summer is all about bright, vibrant colors that catch a buyer’s attention.  If it’s shiny, people will look.  The folks here at Whitlam Group are no different; we look, too!  In the case of summer products, if the packaging or labeling is colorful, then half your battle has been won.  Do you recall our previous …

Philip Morris's Fight For Cigarette Labels And Packaging In Oz

Whitlam Group shared some news with you last week about nine new cigarette labels that will be on the shelves and in front of your eyes that look like posters for the latest horror film.  They’re a far cry from the more colorful summer labels we featured on Monday, but there have already been some …

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