The Growing Role of Flexible Packaging
The Many Uses of Flexible Packaging Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. This packaging is primarily used in the food and beverage industry, both retail and industrial. Flexible packaging is cheaper, less complex, and …
Eliminating Consumer Wrap Rage
What is Wrap Rage? Wrap Rage is the frustration or anger people feel when trying to open hard-to-open packaging, such as clamshells or sealed plastic containers. It often results in difficulty, wasted time, or even injury. What triggers wrap rage? Here’s the scenario: You buy a product at a store. Let’s say it’s a pair …
With the right packaging, you can even sell garbage
Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of …
What are QR codes?
Using QR Codes in the Label and Packaging Industry It’s a question we hear often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the …
Seeing Is Believing: Clear Vs. Print Packaging
Clear Vs. Print Packaging For Summer Products Summer is all about bright, vibrant colors that catch a buyer’s attention. If it’s shiny, people will look. The folks here at Whitlam Group are no different; we look, too! In the case of summer products, if the packaging or labeling is colorful, then half your battle has …
Philip Morris's Fight For Cigarette Labels And Packaging In Oz
Whitlam Group shared some news with you last week about nine new cigarette labels that will be on the shelves and in front of your eyes that look like posters for the latest horror film. They’re a far cry from the more colorful summer labels we featured on Monday, but there have already been some …
A New Paper Converter May be Latest Trend Within Labeling and Packaging Industry
Here at Whitlam Group, we spend a large amount of time working to provide our audience with up-to-date information relating to the latest trends within the labeling and packaging industry. Today we are going to provide you with some new information on a new paper converter. We want to discuss it with you mainly because …
What Has Caused the Sustainable Packaging Trend?
What Is Sustainable Packaging? Sustainable packaging is designed to minimize environmental impact and ecological footprint. It involves using eco-friendly materials and processes, such as recyclable, biodegradable, or compostable materials. This kind of packaging aims to reduce waste, conserve resources, and lower carbon emissions throughout the product’s lifecycle. It also focuses on efficient design, reducing the …
California Votes to Ban Styrofoam
Going “green” and being eco-friendly is becoming the most common trend in the modern age of the labeling and packaging industry. In the past, we have discussed various organizations that have either changed their products’ packaging or changed the labeling technology to decrease waste and pollution. Now, it seems the state of California’s government may …
The Enviornmental Friendly Packging Trend Continues to Grow
It’s no surprise organizations within the labeling and packaging industry are trying to become more eco-friendly with their packaging efforts. Technological advances within the capabilities of many packaging organizations have made these requests much easier. Here at Whitlam Group we try to inform you about the latest advancements within the packaging industry. Today, we are …