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By now you may have heard the term variable data printing, or variable information printing. But what are they? In this article we cover what variable data printing is and some common types of variable information printing that could help your organization including barcodes, consecutive numbering, variable image printing and QR codes.

Recent studies have shown that product counterfeiting cost companies between $250 and $600 billion per year: a staggering number that could easily be prevented with the proper application of smart labels and product packaging to protect your brand.

The US FDA (Food & Drug Administration) has very strict and specific rules laid down about what must legally appear on food and beverage labels for consumable products sold in the United States. The traditional Nutrition Facts label is quite familiar to everybody: Package Labels: Servings Per Package Rules However, most people don’t really pay …

Recycling in the packaging industry has always been a challenge. Many of the materials used in packaging products are difficult to recycle because they need to be separated after disposal. Think of a shiny retail bag you’d get at a retailer in a mall or clothing store: The materials that go into a typical high …

The Many Uses of Flexible Packaging Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. This packaging is primarily used in the food and beverage industry, both retail and industrial. Flexible packaging is cheaper, less complex, and …

What is Wrap Rage? Wrap Rage is the frustration or anger people feel when trying to open hard-to-open packaging, such as clamshells or sealed plastic containers. It often results in difficulty, wasted time, or even injury. What triggers wrap rage? Here’s the scenario: You buy a product at a store. Let’s say it’s a pair …

We at Whitlam have recently been noticing some of the innovative drink labels food and beverage companies are creating. Learn more about these unique bottle labels.

Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of …

Using QR Codes in the Label and Packaging Industry It’s a question we hear often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the …

Summer is in full swing and the folks here at Whitlam Group have been busy filling orders for our customers.  It’s a pretty incredible time for us, too, because much of what we’re doing reminds us of things we enjoy about the current season and things yet to come.  You’ll see what we mean momentarily.  …