Category: Packaging

Creating Impact Through Cannabis Packaging Design Cannabis packaging design is the art and science of creating distinctive, compliant packaging that protects products while communicating brand identity and meeting regulatory requirements. As the cannabis industry matures, exceptional packaging has become a crucial differentiator in this increasingly competitive market. Key Elements of Effective Cannabis Packaging Design: The …

Michigan Cannabis Labeling Update: Since this blog first went live, updates have been made to the Michigan Cannabis Labeling Requirements. Last year, R 420.403(7) in the Marijuana-Infused Products and Edible Marijuana Product Rule set was updated to include the following: “The producer shall label all marijuana-infused products with all of the following: “The name of …

Nutrition Facts Regulations: What You Need to Know In May 2016 the FDA published new rules for the Nutrition Facts label for packaged foods. The new rules reflect new scientific information that links consumers diet to chronic diseases. The new rules will change the information on the Nutrition Facts label allowing consumers to make better …

Craft Beer Packaging Labels The growth of the craft beer market has been steadily increasing as small, independent brewers saw a 6% rise in volume and accounted for more than 12% market share in the beer industry in 2016, according to an annual report by the Brewers Association (BA). Michigan has over 200 breweries and …

Whitlam Group has chosen to upgrade its software to the new EFI Radius system. Previously, we used the EFI PSI system, but it was no longer meeting our company’s needs.

Recycling in the packaging industry has always been a challenge. Many of the materials used in packaging products are difficult to recycle because they need to be separated after disposal. Think of a shiny retail bag you’d get at a retailer in a mall or clothing store: The materials that go into a typical high …

The Many Uses of Flexible Packaging Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. This packaging is primarily used in the food and beverage industry, both retail and industrial. Flexible packaging is cheaper, less complex, and …

What is Wrap Rage? Wrap Rage is the frustration or anger people feel when trying to open hard-to-open packaging, such as clamshells or sealed plastic containers. It often results in difficulty, wasted time, or even injury. What triggers wrap rage? Here’s the scenario: You buy a product at a store. Let’s say it’s a pair …

Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of …

Using QR Codes in the Label and Packaging Industry It’s a question we hear often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the …