Tag: Packaging

Label Error-Proofing – Preventing Costly Errors History: In the past, operators would pack and ship parts based on their visual characteristics. However, there was no error-proofing to prevent parts of similar color, shape, and size from being mixed up, so errors were often abundant. Eventually, Part Number labels were added to prevent errors but visual …

Recycling in the packaging industry has always been a challenge. Many of the materials used in packaging products are difficult to recycle because they need to be separated after disposal. Think of a shiny retail bag you’d get at a retailer in a mall or clothing store: The materials that go into a typical high …

The Many Uses of Flexible Packaging Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. This packaging is primarily used in the food and beverage industry, both retail and industrial. Flexible packaging is cheaper, less complex, and …

What is Wrap Rage? Wrap Rage is the frustration or anger people feel when trying to open hard-to-open packaging, such as clamshells or sealed plastic containers. It often results in difficulty, wasted time, or even injury. What triggers wrap rage? Here’s the scenario: You buy a product at a store. Let’s say it’s a pair …

Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of …

Using QR Codes in the Label and Packaging Industry It’s a question we hear often in addition to being one of the hottest buzzwords in marketing today. As with any new technology, however, people are left with little understanding of what they are fully capable of and how they can be used to improve the …

Clear Vs. Print Packaging For Summer Products Summer is all about bright, vibrant colors that catch a buyer’s attention. If it’s shiny, people will look. The folks here at Whitlam Group are no different; we look, too! In the case of summer products, if the packaging or labeling is colorful, then half your battle has …

Whitlam Group shared some news with you last week about nine new cigarette labels that will be on the shelves and in front of your eyes that look like posters for the latest horror film.  They’re a far cry from the more colorful summer labels we featured on Monday, but there have already been some …

What Is Sustainable Packaging? Sustainable packaging is designed to minimize environmental impact and ecological footprint. It involves using eco-friendly materials and processes, such as recyclable, biodegradable, or compostable materials. This kind of packaging aims to reduce waste, conserve resources, and lower carbon emissions throughout the product’s lifecycle. It also focuses on efficient design, reducing the …

Going “green” and being eco-friendly is becoming the most common trend in the modern age of the labeling and packaging industry. In the past, we have discussed various organizations that have either changed their products’ packaging or changed the labeling technology to decrease waste and pollution. Now, it seems the state of California’s government may …