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Counterfeiting is one of the biggest challenges brand owners and manufacturers face. Brand owners all over the world have changed their packaging to include authentication features to help eliminate counterfeiting, theft, and tampering. Authentication labels incorporate a combination of security feature that can be overt (visible) or covert (not visible) to help differentiate between authentic …

Extended content labels, or ECLs, are any type of label that create additional space, often through extra panels or pages. Traditionally, labels are printed on one side of a piece of material, but ECLs typically utilize additional sides and panels to hold more information. Sometimes, like in the example shown below, labels are wrapped around …

The health and beauty industry has always been known for strong innovation. It continues to evolve year after year, displaying new trends and unique ideas. The industry encompasses many different product categories such as makeup, skincare, hair products, and fragrances. Overall, the industry is getting stronger globally as online sales begin to compete with in-person …

With the rise of digital printing, there are more and more ways to customize your labels and packaging to be more personal. Personalization is an increasing trend for a lot of brands. Coca-Cola, Heineken, and Nutella have used personalization campaigns to target niche audiences. Brands are discovering that personalizing their products is a great marking …

Promotional solutions are an incredibly powerful marketing tool that can help increase brand awareness. Promotional solutions can be used to attract and engage with consumers. The most common reason that brands turn to promotional solutions is to boost sales. But promotional solutions can also be used to educate consumers, drive brand loyalty, celebrate milestones, and …

Whitlam manufactures parts that are used to assemble various sub-assemblies. Whether the application is to reduce Buzz, Squeak, and Rattle (BSR), to eliminate Noise, Vibration, and Harshness (NVH), or to achieve light weighting goals to improve fuel economy we can provide an engineered solution. Our team at Whitlam Group specializes in design, and custom converting …

Sustainability is meeting our own needs without compromising the ability of future generations to meet their needs. Using environmentally friendly products to obtain sustainability is a growing trend for most consumers and businesses. The environment has been an increasing priority to not only the United States but consumers across the Globe! Many have joined the …

Many products are tested and evaluated by Underwriters Laboratories (UL). Testing is done to determine if a product meets safety standards established by regulations, organizations, manufacturers, and UL. The products that pass such testing may be labeled as UL Listed or UL Recognized. The labels affixed to these products, communicating this recognition, must also be …

Tracking Methods: Barcodes & RFID There are many ways to track and trace objects to maintain accurate records on pricing, inventory, and other important business information. Among these are barcodes and RFID. Barcodes are cost-effective and widely used, while RFID offers the advantage of scanning multiple items simultaneously without direct line-of-sight, improving efficiency and accuracy …

Beer Can Labels & Upward Trends The beer industry has witnessed a significant transformation in the usage of packaging and labeling. Gone are the days when craft beer enthusiasts had to settle for glass bottles and manual labeling due to the prohibitive costs and high minimum order quantities. With hobbyists evolving into full-fledged brewery owners, …