Industrial & Durable Labels

The need for reliable and durable labeling solutions has never been more important. Industrial and durable labels play a crucial role in ensuring safety, compliance, and efficiency in industries such as manufacturing, healthcare and automotive. They are designed to withstand harsh conditions, including extreme weather, chemicals, and abrasion, making them essential in settings where typical …

Cannabis Label Designs

The cannabis industry is booming, with an ever-expanding market and increasingly knowledgeable consumers. In such a competitive industry, having a standout product is crucial, and one of the most effective ways to achieve this is through exceptional labeling. Here’s how you can create cannabis labels that captivate and inform your audience. Understanding Regulatory Requirements Before …

Beer, Wine, & Spirits

In the world of beer, wine, and spirits, many creators have taken full advantage of their label. Beyond its role in branding and marketing, labels can also be a canvas for creativity, a portal to history, and a reflection of culture. Walk down the aisles of a liquor store or browse the selections at a …

Embossed Labels are a Growing Trend in Today’s Market

Embossed labels capture attention in today’s market, offering a tactile experience that sets products apart. Explore how this elegant labeling trend can elevate your brand and resonate with consumers seeking something truly distinctive. Embossed Labels & Growing Trends Whitlam Group wants to help you with your next big label design. So, how exactly do labels …

Barcodes & Variable Data

Barcodes and variable data serve as essential tools in labeling and can be useful in any market. Barcodes are used for product identification, tracking and customer engagement. Barcodes are either static, staying consistent across labels, or variable, changing from label to label. Variable data printing, or VDP, is a digital printing technique that enables the …

Adhesives

Adhesives are an essential component of making a successful label. However, it can be challenging to determine which one makes the most sense for your product. There are many different factors to consider, such as what the label will be going on, how long it needs to stay there, and what types of conditions the …

Consumer Goods

Labels are an essential component of consumer goods products. They not only draw consumers in, persuading them to purchase, they also convey important information. Typically encompassing branding elements, ingredients, nutritional facts, instructions for use, and safety warnings, these labels empower consumers to make informed purchasing decisions. With strong label design, brands can effectively communicate this …

Craft Beer

Beer is one of the oldest and most consumed beverages worldwide. The beer industry has seen some significant changes over the past 40 years, going from 49 breweries in the US in 1983 to a whopping 13,380 by 2021. Beer is favored by the younger generation and millennials because of its low alcohol content. Overall, …

Cannabis

With the increased legalization of medical and recreational marijuana, the global cannabis market has experienced substantial growth. According to the United Nations Office on Drugs and Crime, cannabis is the most consumed drug worldwide. In 1996, California was the first state in the US to legalize medical marijuana. Now, 37 states have legalized it either …

Decorative Labels to Persuade Customers

Decorative labels are the key to persuading consumers to buy your product. Decorative labels are used to connect a brand to a consumer, and ultimately encourage the consumer to purchase the product. Brand owners are continually challenged by differentiating their products on store shelves, especially with more and more brands competing for space. Studies show …