Eco-Friendly Packaging Updates & Developments
Here at Whitlam Group, we often provide knowledge on the growing trends within the packaging and labeling industry. In the past, we have mentioned how much people have turned their focus to “green-minded” solutions. But exactly how important are these “green” factors to labeling and packaging professionals? It’s obvious people are trying to become more eco-friendly, but what factors are causing problems in the development of these materials?
Recently, DuPont put together a survey consisting of more than 500 of the packaging world’s experts. According to 40 percent of the people surveyed, the biggest problem in developing eco-friendly products is the development of sustainable packaging. Another 33 percent stated that the cost is the primary issue when developing these materials.
According to DuPont president of Packaging & Industrial Polymers, William Harvey, “sustainable, cost-effective solutions that reduce packaging’s environmental footprint are a top goal across geographies.”
The problem with the sustainability issue is that it requires multiple strategies. According to the people who were respondents on the DuPont survey, which also work on the sustainability side of packaging, 65 percent state that their main efforts are focused on creating a recyclable design, 57 percent are focused on reducing weight and 41 percent rely on renewable and bio-based materials. Harvey says, “These survey results confirm that there are many pathways to improving packaging sustainability.”
Sustainability, with its relationship to eco-friendly packaging assembly, is obviously a huge issue. What is hindering you or your organization from improving the sustainability of your packaging efforts?
Things to Consider When Choosing Eco-Friendly Packaging
When selecting eco-friendly packaging, it’s essential to understand the needs and requirements before moving forward with your order and project. Here are some of the key factors to consider:
- Material Selection: When choosing renewable, biodegradable, or recyclable materials such as paper, cardboard, bioplastics, and plant-based options, match the material to your product’s needs for durability and preservation.
- Production Process: Consider the environmental impact of production. Look for energy-efficient manufacturing processes and minimal waste. Certifications like ISO 14001 indicate adherence to environmental standards.
- End-of-Life Disposal: Ensure the packaging can be easily recycled or composted. Provide clear disposal instructions to help consumers dispose of packaging responsibly.
- Functionality and Durability: Eco-friendly packaging must protect the product during transportation and handling. Ensure it is sturdy and functional, enhancing user experience without compromising sustainability.
- Cost and Availability: Balance the cost and availability of eco-friendly materials with your budget. Ensure the chosen materials are readily available to avoid supply chain issues.
- Brand Image and Consumer Perception: Eco-friendly packaging can enhance brand image and attract environmentally conscious consumers. Transparency about your packaging choices builds trust and loyalty.