Posted by Katie Breton on under Packaging

Whitlam Group’s blogs always give you insight on the latest trends within the packaging and labeling industry and today is no different. We are here again letting all of you out there know about the latest advances in the eco-friendly packaging labeling industry. Today we want to focus on three specific products/brands that are doing their part to improve their “green” packaging efforts.  So let’s read on and learn about some of wonderful things going on within our industry.
First, let’s take a look at how things are going with the 100 year “cola war” with Pepsi and Coca-Cola. Earlier this year, Pepsi released their new PET bottle, which is made completely with plant materials. This was an obvious counter-attack to Coke’s PET bottle, which is made out of 30 percent of plant materials. Stay tuned to the Whitlam Group blogs to see how Coke plans to react to Pepsi’s latest PET bottle.
Coke and Pepsi are not the only big boys out there making “green” packaging changes. The Procter & Gamble Company (P&G) has made extreme environmentally sound changes to their powder detergent packages. P&G came up with a very creative way for people to wash the same amounts of laundry loads by using one-third less detergent. This is not only great for P&G consumer’s time concerns, but they have also made the packaging of powdered detergent out of 100 percent recycled paper. Tide, Gain, Cheer, Ivory Snow, Era and Dreft powder detergent boxes are not only made from 100 percent recycled paper, but also a minimum of 35 percent post-consumer materials.
The last item we would like to highlight is Litl’s webbook. Litl’s webbook uses 100 percent recycled papers to ship their products to their consumers. They also make sure to use sustainable inks, zero plastic and minimal printing when shipping their webbooks. Litl’s packaging design has engineered shock absorption into the box’s air gap, which has made it so that Litl’s webbook packaging has no foam cushioning or unneeded plastic for shipping. With a product consisting of 100 percent recyclable packaging, and the fact that Litl’s webooks shipping space is much smaller than most electronics, Litl may be in the lead with eco-friendly packaging within the electronics industry.