Category: General

Labels are an essential component of consumer goods products. They not only draw consumers in, persuading them to purchase, they also convey important information. Typically encompassing branding elements, ingredients, nutritional facts, instructions for use, and safety warnings, these labels empower consumers to make informed purchasing decisions. With strong label design, brands can effectively communicate this …

Beer is one of the oldest and most consumed beverages worldwide. The beer industry has seen some significant changes over the past 40 years, going from 49 breweries in the US in 1983 to a whopping 13,380 by 2021. Beer is favored by the younger generation and millennials because of its low alcohol content. Overall, …

With the increased legalization of medical and recreational marijuana, the global cannabis market has experienced substantial growth. According to the United Nations Office on Drugs and Crime, cannabis is the most consumed drug worldwide. In 1996, California was the first state in the US to legalize medical marijuana. Now, 37 states have legalized it either …

Decorative labels are the key to persuading consumers to buy your product. Decorative labels are used to connect a brand to a consumer, and ultimately encourage the consumer to purchase the product. Brand owners are continually challenged by differentiating their products on store shelves, especially with more and more brands competing for space. Studies show …

Counterfeiting is one of the biggest challenges brand owners and manufacturers face. Brand owners all over the world have changed their packaging to include authentication features to help eliminate counterfeiting, theft, and tampering. Authentication labels incorporate a combination of security feature that can be overt (visible) or covert (not visible) to help differentiate between authentic …

Extended content labels, or ECLs, are any type of label that create additional space, often through extra panels or pages. Traditionally, labels are printed on one side of a piece of material, but ECLs typically utilize additional sides and panels to hold more information. Sometimes, like in the example shown below, labels are wrapped around …

The health and beauty industry has always been known for strong innovation. It continues to evolve year after year, displaying new trends and unique ideas. The industry encompasses many different product categories such as makeup, skincare, hair products, and fragrances. Overall, the industry is getting stronger globally as online sales begin to compete with in-person …

With the rise of digital printing, there are more and more ways to customize your labels and packaging to be more personal. Personalization is an increasing trend for a lot of brands. Coca-Cola, Heineken, and Nutella have used personalization campaigns to target niche audiences. Brands are discovering that personalizing their products is a great marking …

Promotional solutions are an incredibly powerful marketing tool that can help increase brand awareness. Promotional solutions can be used to attract and engage with consumers. The most common reason that brands turn to promotional solutions is to boost sales. But promotional solutions can also be used to educate consumers, drive brand loyalty, celebrate milestones, and …

Whitlam manufactures parts that are used to assemble various sub-assemblies. Whether the application is to reduce Buzz, Squeak, and Rattle (BSR), to eliminate Noise, Vibration, and Harshness (NVH), or to achieve light weighting goals to improve fuel economy we can provide an engineered solution. Our team at Whitlam Group specializes in design, and custom converting …