Barcodes & Variable Data

Barcodes and variable data serve as essential tools in labeling and can be useful in any market.

Barcodes are used for product identification, tracking and customer engagement. Barcodes are either static, staying consistent across labels, or variable, changing from label to label. Variable data printing, or VDP, is a digital printing technique that enables the customization of individual labels within a print run. Variable data printing allows each printed piece to be unique, encompassing not only barcodes but also numbers, text, and images.

Popular Barcode Types

There are many different types of barcodes, each with their own specifications such as minimum size requirements and data capacity. Here are some common types.

Variable Data Printing

While some barcodes will remain static on labels, variable data printing is perfect for when you need a unique barcode for each label. Variable data printing is a form of on-demand digital printing which allows elements such as barcodes, graphics, or text to be printed with information from a file or database without stopping or slowing down the printing process. A template file and a data file are used to generate all of the copies needed, rather than creating them one by one.

Different Types of Variable Data Printing

• Variable Barcodes
• Variable Text
• Variable Graphics

The ability of barcodes and variable data to personalize, streamline, and ensure accuracy make them indispensable tools for labeling. Whitlam Group specializes in printing all types of barcodes and variable data tailored to your needs. Click on the link to read more about Barcodes & Variable Data and Reach out to us today to begin your project!