Brand Coupons For Your Business
Instant redeemable coupons are a highly effective marketing tool that can bring great returns for a small cost. Whitlam Group specializes in printing these coupons, and we can help you with your coupon printing needs.
Coupons can greatly increase brand knowledge by incentivizing customers to try products they might not otherwise consider. When customers use coupons, they engage directly with the brand, often sharing their experiences with friends and family. This word-of-mouth promotion amplifies brand awareness. Additionally, they can be part of larger marketing campaigns, featuring the brand prominently in various media, further boosting recognition.
Now, just because we say that coupons are an effective marketing tool, you may not be convinced that they will be a productive measure to increase product sales. According to the experts, more than 80% of consumers use coupons, and 70% make their purchasing decisions within the store.
Another incentive is the small cost of making your onw. Whitlam Group can create custom coupons and labels to facilitate your business needs. An instant redeemable coupon’s cost is a tiny percentage of your products’ total packaging cost.
The objective of coupons is to attract and capture sales from new customers and keep loyal customers returning for more. This will also help generate repeat purchases from new customers and establish brand loyalty with your present customers. Consumers will recognize the great incentive of saving money and start purchasing your products.
Printing Coupons and Results
So you have decided to get some coupons printed for your products…what’s next? The most important issues to keep in mind are listed below:
1. Bar Code/Databar
2. Expiration
3. Face Value
4. Legal Copy
5. Offer Code
6. Piggy Back /Perforation/ etc
7. Product Illustration
8. Product Name & Logo
9. Purchase Requirements
10. Redemption Address
11. Source Identification
Another good idea is to keep a checklist together to make sure you have done everything you can to make sure that you get the most out of your coupons. We at Whitlam Group recommend that you use the following list:
- Coupon Check list
- Establish objectives for your coupon program
- Determine the face value of the Coupon
- Determine the number of consumers you want to redeem
- Choose a method of distribution
- Estimate the quantity of coupons distributed
- Budgeting and funding
- Develop the coupon design
- Create a barcode
- Print & distribute the coupon
Some final things to understand if you are still skeptical of developing a coupon campaign for your products. It has been proven that instant redeemable coupons have the highest redemption rate of all coupon types. Coupons have been proven to improve your sales by gaining a bunch of new customers, who are trying to save money.
Coupons With Packaging and Label Space
If you’re thinking about expanding your label space, you may be worried that you’ll have to extend your product’s packaging. Whitlam Group can use a wide variety of formats and designs to suit just about any type of container or product. Finally, coupons are a highly measurable form of marketing, so you can easily track the return of your coupon campaigns.
Work with Whitlam Group On Your Next Coupon Campaign
By integrating thoughtful, targeted coupon strategies into your marketing efforts, you can attract new customers, foster loyalty, and differentiate your brand in a competitive market. Ready to take the next step? Contact Whitlam Group today to discover how our innovative labeling solutions can elevate your brand and drive your business forward. Visit our website or reach out to our team for more information.