Printing a New Label: Process Considerations
We often talk about the numerous trends currently shaping the label and packaging world, but today, we’re going to do things a little differently. It’s time for us to go back to the basics. We need to get back to the fundamentals and inform everyone about what’s important when making a new label. There are three main things you need to consider when deciding on what type to purchase. Luckily, we here at Whitlam Group specialize in identifying all of these essentials and our quality lab has been designed to test various labeling capabilities. That’s enough about us; let’s learn what’s really important in formation.
Label Creation & Printing Formation
First, you need to consider what they are being used for and what conditions they will be exposed to. We need to be aware of how it will be exposed to extreme temperatures, harsh conditions, chemical exposure, and moisture. If the label is very demanding, then it will need to be durable.
Next, you need to identify what type of surface the label will be printed on. Why? so that the proper adhesive can be applied. Some of the most challenging surfaces for labels to be printed on are specialty paint, industrial powder coating, and rough-textured surfaces. They require aggressive adhesives, which create the most effective bond.
Finally, you need to consider how the text, graphics and barcodes will be printed. One of the most important aspects of printing is making sure that the correct label topcoat matches the printing method. Some of the most popular printing technologies are laser, thermal transfer and ink jet. This is very critical; if you don’t select the proper coating for your label, you may end up with poor barcode readability.
Label Help With Whitlam Group
These are just the first three things you need to identify when starting a labeling campaign. Luckily, Whitlam Group specializes in everything mentioned above. Leave us some comments below, and let us know how we can help you today!