RFID vs. Barcodes
Tracking Methods: Barcodes & RFID There are many ways to track and trace objects to maintain accurate records on pricing, inventory, and other important business information. Among these are barcodes and RFID. Barcodes are cost-effective and widely used, while RFID offers the advantage of scanning multiple items simultaneously without direct line-of-sight, improving efficiency and accuracy …
Making Scratch Off Cards: Loyalty Print Solutions
Businesses are constantly seeking innovative ways to capture and maintain customer attention, and one strategy that has proven to be both engaging and memorable is the use of promotional scratch off cards. Remember the thrill of scratching off a surface, not knowing if you’ll reveal a fantastic prize? It’s this very excitement that can draw …
Cold Foil vs Hot Foil for Labels: What Is The Difference?
The choice of cold foil vs hot foil for your labels is a crucial one that Whitlam is here to help with. Picking one over the other will impact the visual appeal, durability, and cost-effectiveness of your labels. Both methods offer unique advantages and considerations that can influence your decision, and in this comprehensive guide, …
Custom Cannabis Labels & Michigan Cannabis Labeling Requirements Explained
Michigan Cannabis Labeling Update: Since this blog first went live, updates have been made to the Michigan Cannabis Labeling Requirements. Last year, R 420.403(7) in the Marijuana-Infused Products and Edible Marijuana Product Rule set was updated to include the following: “The producer shall label all marijuana-infused products with all of the following: “The name of …
Printed Promotional Products and Loyalty Print Solutions
Promotional and Loyalty Print Solutions Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel? These printed pieces that may offer some discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions! Promotional Products are designed to increase brand awareness. They are an …
Thermal-Transfer Printing
When on-demand printing is required, thermal-transfer printing is a great option. Thermal-transfer printing is a digital printing method. In this process, the coating of a material called “ribbon” is melted onto another material such as paper. Markets Thermal-transfer printing can be used in many markets such as Healthcare, Transportation, Retail, Manufacturing, Food/Beverage, Automotive, Chemical, Industrial, …
Cold Foil vs Hot Foil
portfolio pieces Integrating foil on your labels can draw consumer’s eyes to your product and take your brand to a more luxurious level. Cold foil transfer and hot stamping are two ways you can integrate foil onto your label design. The two main differences between the cold foil and hot foil are the way they …
Whitlam Group receives Platinum Supplier Status from General Motors
GM Platinum Supplier Status Whitlam Group, an industry leader in innovative labeling & packaging solutions, has achieved “Platinum Supplier” status from General Motors. We received this award as recognition for Outstanding 2018 On-Time Shipping Performance to General Motors Customer Care and Aftersales. Platinum Supplier Status is awarded to top performing suppliers who consistently meet or …
Welcome to Whitlam Group
New Brand Identity We would like to proudly announce that Whitlam Label Company, Inc. is now registered to do business as Whitlam Group. The Whitlam Group name allows us to better diversify and strengthen the identity of our brand and services. Within the Whitlam Group, we have developed the following business units: Engineered Solutions Brand …
STA User Guide: TTP Overlaminates
Guidelines for Thermal Transfer The following is an excerpt from the STA Thermal Transfer Printable Overlaminates User Guide: GENERAL Thermal transfer printing (TTP) is dictated by print speed and print darkness. Print darkness tells the printhead how much heat to use to burn the dot onto the surface. Print speed is self-explanatory and usually measured in …