On November 6th, Whitlam was pleased to join a Toyota sponsored round table discussion at the SEMA Show, which was specifically related to developing efforts combating counterfeiting of the Toyota brand. This round table discussion included Toyota representatives from around the world, major automotive system integrators, together with government representatives from the FBI, Homeland Security, Border Protection and Customs.
During the round table, Whitlam was chosen as the subject matter expert to explain leading approaches and methodology in addressing counterfeiting and product diversion risks. The shared thoughts and methods discussed are the first steps to developing a comprehensive action plan to deter this significant business threat.
Whitlam is excited to build these future partnerships and honored to have been a part of such a wonderful opportunity.