Incorporate CouponsInto Your Marketing
Using coupons as a promotional piece can attract and capture sales at the point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands. Coupons have a low-cost investment but generate a big return!
- Over 90% of consumers have used a coupon
- 77% of consumers spend $10 to $50 more than intended when redeeming coupons
- 70% of purchase decisions are made in-store
- 91% of consumers use paper coupons as opposed to digital
Statistics Source: Coupon Statistics: Is Coupon Clipping Growing or Slowing?
How WILL Coupons Benefit Your Product?
Increase in Sales
By adding a coupon to your product’s package, you will increase the number of new customers, retain current customers, and increase long-lasting brand strength.
Low Cost, High Returns
Coupons are an inexpensive form of marketing. An instant redeemable coupon costs a small percentage of your total product and packaging cost, but delivers a big return
Measurable Effectiveness
Instant redeemable coupons have a higher redemption rate than all other coupon types. Coupons are a very highly measurable form of marketing, so you can easily track the return.