Basic Fundamentals of Labeling

When getting started on your label project, use this list to guide you through the process, and ask yourself the following questions:

Label Performance

What does the label adhere to? Plastic, metal, glass, corrugated, aluminum.

What are the surface conditions? Smooth, or textured, flat or curved, clean or oily?

What environment will the label be exposed to?

Does the label need to be permanent or removable?

Is there any imprinting? If imprinting, what method is being used?

Does the label require any testing? i.e. PPAP.?

Want to learn more? Visit our page on Label Construction

Fundamental Labeling

Label Characteristics

Do you have a sample?+
How many colors?+
Is there consecutive numbering?+
Does the label need lamination for protection?+
Do you have a blueprint? +
Material type?+
Are there any barcodes?+
What is the size of the label?+
Is there a mandatory liner?+
How is it being applied?+
Any copy changes?+

Related Links: Label Characteristics | Label Dimensions & Tooling | How Will The Label Is Applied?

Finishing Requirements

  • Is it die-cut or butt cut?
  • What’s the “finishing style?”
  • How do you want your finished copy positioned?
  • What’s the quantity per roll or stack?

Related Links:
Slitting & Cutting Options | Finishing Options

Basic Fundamentals FAQ

How to Measure and Design Your Labels: Label dimensions are expressed as width by height. Measuring correctly ensures your label fits your container and printing process. Don’t forget to account for bleed (extra space for edge trimming) and a safe zone.

What Is a Facestock Label? Facestock is the top printable layer of a label. It impacts durability, print method, and appearance. Common types include paper for short-term use and film for moisture or chemical resistance.

Understanding Die Cut Labels: Die cut labels are trimmed into specific shapes using a custom die. They offer precision, visual appeal, and compatibility with automated application.