We offer a variety of numbering formats to meet all of your needs from static barcodes to consecutive numbering. Static barcodes, such as UPC codes, provide fast product identification at the point of sale. Whitlam Group prints barcodes in conformance with any specification.
Barcode Labels
Barcode labels are a standard method of identifying the manufacturer and product category of a particular item. They are comprised of a series of vertical bars of varying widths, each width representing a different digit, zero through nine. Barcodes can be read by a laser scanner, are commonly found on consumer products, and are usually utilized for inventory control.
Consecutive Numbering
Consecutively numbered labels are traditionally used as a method of identifying products in a unique way. Adding a barcode to the same label allows the end-user to track products, record the date of manufacture, monitor engineering revisions, and provide other information that can be linked to the sequential number of the product.
Variable Imaging
Variable printing is when each printed piece is different and/or personalized. This type of information is also referred to as personalization, one-to-one marketing, variable data printing (VDP), versioning, direct marketing, and much more. The data fields and the images are called variables because they change, or vary, for each copy.
Variable printing with different data is often used for warehousing distribution, shipping, storage, tracking, etc. This variable information may be in the form of variable text, barcodes, sequential numbers, batch codes, date codes, etc.
QR (Quick Response) Codes
A QR (Quick Response) code is a two-dimensional matrix barcode that can store information. By carrying information in both directions, QR codes can consist of up to several hundred times the amount of data of ordinary barcodes.
What Are Variable Data and Barcode Labels?
Variable data barcode labels are printed with changing information from one label to the next—such as serial numbers, expiration dates, or tracking codes. These labels allow manufacturers to include unique data on each product, ideal for lot tracking, inventory management, and compliance.
We specialize in printing variable date and barcode labels across a wide range of materials and applications.
Types of Barcode Labels We Offer
Whitlam supports a full range of barcode label types, tailored to your specific industry needs and systems:
- UPC Barcode Labels – For retail product identification and point-of-sale systems.
- QR Barcode Labels – Ideal for mobile engagement, marketing campaigns, and traceability.
- Sequential Barcodes – Used in warehousing, asset tracking, and logistics.
- Datamatrix & 2D Codes – Common in medical devices, electronics, and small item labeling.
- Product Barcode Labels – Designed for packaging, inventory control, and shipping.
Whether you need high-speed runs or short batches, our print capabilities can supp