what is digital printing?
Digital printing has revolutionized the labeling industry, offering unparalleled flexibility and efficiency. It is a modern printing method that transfers digital images directly onto materials using inkjet or laser printers. It offers high-quality, cost-effective solutions for short-run printing projects, providing flexibility in design and rapid turnaround times. It’s ideal for creating customized, vibrant labels and packaging with intricate details and variable data options.
Digital Printing Services Through a Market Leader
Part of being an industry leader is knowing about the products our customers want and understanding why they want them. This is one reason why Whitlam Group excels in what we do. Take digital printing for example. What is it, exactly, that makes it so popular with businesses these days? Is it the low cost, which alone makes this form of printing a favorite for brand managers, folks developing new products and, of course, buyers? Are there other benefits? Absolutely!
On a customer front, labels give consumers information that educates them about a product while also engaging them enough to want to try your product. It allows your creative folks–like the brand above managers and product developers–incredible flexibility by fine-tuning their marketing strategy, running smaller quantities for test marketing, regional & seasonal marketing, and even customizing the message for event marketing.
How creative can you get with digital printing?
Imagine developing hundreds of product slogans or pick-up lines that can all easily be printed and used randomly, which offer your consumers variety they’ll remember. Coke released a limited edition of its product with two designs by cartoonist Tom Gauld, which acts as a visual reminder to visit Coke’s website and learn about Heart Truth. Buzzards Bay Brewing in Massachusetts used their labels to serialize a detective story. There’s even the potential to use labels to create puzzles, jokes, share recipes or even to combine them to create a single, unique picture.
Digital Printing Benefits for Your Company
Now, on a business front, digital printing is a quick way to produce short-runs at a low-cost and that means you not only save time, but you also save money. Best of all, turnaround time at Whitlam is quick. While 5 days is our standard turnaround time, digital labels can be ready to ship in as little as 1 business day from the time we receive approval for your artwork.
Digital printing is a cost-effective solution with a quick turnaround time for small print jobs between 100 and 10,000 labels. Ready to elevate your product labeling with the benefits of digital printing? Contact Whitlam Group today to discover how our services can meet your specific needs with efficiency and creativity. Let us help bring your labeling ideas to life!