What Are Instant Redeemable Coupons (IRCs)?
Instant Redeemable Coupons (IRCs) are labels attached directly to a product’s packaging that shoppers can peel off and use immediately at checkout. Unlike traditional paper or digital coupons, there is no searching, printing, or downloading required. The coupon is right on the product, ready to be redeemed instantly, making it one of the most effective ways for brands to influence purchasing decisions in the aisle.
Why Use Instant Redeemable Coupons?
More than 80% of consumers use coupons, and more than half of all retailers offer consumers some promotional programs. More than 70% of consumers make their purchasing decisions at the store.
With a well designed on-pack coupon, you can motivate the consumer to purchase product’s. Use a variety of clever labels, tags, and decoders to help promote and sell your product in store. Here’s how IRCs can help your business:
Increase Sales: By adding a coupon to your product package, you will increase the number of new customers, Increase the return of former customers, and Increase long lasting brand awareness.
Low cost investment that generates a high return: Coupons are an inexpensive form of marketing. You can achieve low volume or exact order quantity with smaller discount amounts. An instant redeemable coupon costs a very small percentage of the total cost of your product and its packaging but delivers a big return.
Extremely effective: Instant redeemable coupons have a higher redemption rate than all other coupon types. Coupons are a very highly measurable form of marketing, so you can easily track your return on investment.
Key Benefits of Instant Redeemable Coupons
- Drive Impulse Purchases: Because the coupon is visible at the point of sale, shoppers are likelier to make unplanned purchases, helping brands capture attention in crowded aisles.
- Boost Product Trial and Brand Switching: IRCs are commonly used to encourage consumers to try new products or switch from a competitor. By lowering the immediate cost, brands make trial purchases easier.
- Increase Shelf Visibility: The coupon itself acts as an eye-catching callout on the package. This added visibility helps products stand out from competitors without taking up more shelf space.
- Flexible Promotion Tool: From cross-promoting related products to offering limited-time discounts, instant redeemable coupons give marketers flexibility in how they design their campaigns.
- Retailer and Manufacturer Friendly: Since the coupon is scanned at checkout like any other promotion, retailers can process them easily, and manufacturers can track redemption rates to measure campaign success.
Start Your Instant Redeemable Coupon Project Today
Boost sales and visibility with custom instant redeemable coupons from Whitlam. Our team designs and prints solutions that make products stand out. Contact us to get started.