Sustainability is the ability to maintain or improve the conditions for the long-term survival of humans and nature.
Sustainability is not a new concept, but there is a growing awareness from both consumers and businesses to do their part in putting sustainability into practice. Nowadays, consumers are more likely to pay attention to the brands they are buying and base their purchasing decisions partially on the brand’s commitment to sustainability. Research shows that consumers, especially younger consumers, are even willing to pay more for products that are more sustainable. In addition to consumer demand, switching to more sustainable practices can also be beneficial to the health of employees who are working with these products daily.
When it comes to labels and packaging, there are many areas where sustainability can be a factor. How the packaging is created, including the graphics, inks, materials and adhesives used, as well as the ability for the packaging to be reused or recycled should all be considered.
Sustainability Trends
There are many different ways to make your packaging more sustainable. Below are current trends in sustainability that some
- Materials & Adhesives
- Inks
- Size & Design
- Consumer Education
- Product’s End of Life
To Read more, download our white paper on Sustainable Labeling and Packaging Trends today!