With the rise of digital printing, there are more and more ways to customize your labels and packaging to be more personal.
Personalization is an increasing trend for a lot of brands. Coca-Cola, Heineken, and Nutella have used personalization campaigns to target niche audiences.
Brands are discovering that personalizing their products is a great marking strategy to target specific audiences or market such as an age group, industry, group of people or geographic area. When brands use personalization to target a specific audience it can make the audience relate more to the brand and make it more personal or even connect with them on a more emotional level. The brand is creating something that speaks directly to the customer by reflecting their own personal identity in a product making it more relatable and personal to the customer.
When thinking about personalization on packaging many people think about Coca-Cola’s “Share a Coke” campaign where they had printed 250 of the most popular names on coke bottles. They also used words to personalize their product to not only individuals but also groups of people as well. Some of those words included “BFF,” “Family,” and “The Team.” However, personalization can be more than just a popular name or words on packaging or labels.
Personalization Options
A design on a label or the packaging design of a product can include logos, slogans, or the design, as a whole, to target large groups of people, geographic locations, and interests. Here is a list of some options to add to your product packaging/label to make it more personalized.
- Individual Names
- Sports Teams
- Local
- National
- Entertainment
- Movements/Causes
- Unique One of a Kind Designs
- Seasonal
- Era of Time
Personalization can go beyond just a name, logo, or unique design added to a packaging or label of a product. It can include the material of the packaging and label as well. Other ways to make a product more personalized is by using unique materials and inks or choosing sustainable materials for the label or packaging. 70% shoppers are willing to pay at least 10% more for personalized products and 40% of consumers make purchasing decisions based on how well a brand aligns with their personal beliefs.
Read more ways to personalize your product packaging/labels by reading our Personallization Product Brochure!
