Decorative labels are the key to persuading consumers to buy your product
Decorative labels are used to connect a brand to a consumer, and ultimately encourage the consumer to purchase the product. Brand owners are continually challenged by differentiating their products on store shelves, especially with more and more brands competing for space. Studies show that the average consumer only spends 13 seconds deciding on a purchase in-store and about 19 seconds online. Luckily, there are many ways to enhance your labels based on your style, goals, and budget.
Before designing a new label or modifying an existing one, here are some important questions to consider.
- Who is my target market?
- What is my budget?
- What do I want consumers to associate with my product?
- What aspects of my brand or product do I want to stand out?
Keeping the answers to these questions in mind will ensure you are designing a label that makes sense for you and your brand.
Ways To Enhance Your Decorative Label
Depending on what you’re trying to accomplish, the type of label enhancements that you use will differ. Here are some different ideas to consider.
- Color
- Diecut
- Texture
- And More!
There are endless combinations of enhancements to add to your decorative label. Be wise about your choices, as too many elements will take away from your label. Make sure it is balanced and that the effects that you choose make sense for your brand. To get the best idea of how your label will look when printed, order samples to make sure it looks exactly the way you want.
Click on the link to read more about how you can enhance your product labeling with Decorative Labels.
Frequently Asked Questions
What should I look for when choosing a decorative label company for my product?
When selecting a decorative label company, consider their experience in your specific industry, in-house printing capabilities, material expertise, and the ability to support both short and long production runs. A strong partner should also offer guidance on substrates, finishes, adhesives, and compliance requirements, not just printing. Companies like Whitlam provide end-to-end decorative labeling solutions, ensuring labels are visually appealing, durable, and compatible with your packaging and production process.
What types of decorative labels can a professional label company produce?
A professional decorative label company can produce pressure-sensitive labels, prime labels, roll-fed labels, and specialty labels with custom finishes such as embossing, foil stamping, matte or gloss varnishes, and specialty inks. The best label partners also help brands select materials that balance shelf appeal, durability, and cost. Whitlam’s decorative label solutions are designed for brands that need both standout design and reliable performance across food, beverage, household, and consumer product packaging.
Can a decorative label company help with design, materials, and scalability?
Yes. A full-service decorative label company offers more than just printing. This includes advising on label construction, material selection, regulatory considerations, and scaling production as your product grows. Working with a company that understands packaging workflows helps reduce delays, reprints, and compatibility issues. Whitlam works closely with brands to ensure decorative labels are production-ready, visually consistent, and scalable from initial runs to national distribution.