Decorative labels are the key to persuading consumers to buy your product.
Decorative labels are used to connect a brand to a consumer, and ultimately encourage the consumer to purchase the product. Brand owners are
continually challenged by differentiating their products on store shelves, especially with more and more brands competing for space. Studies show that the average consumer only spends 13 seconds deciding on a purchase in-store and about 19 seconds online. Luckily, there are many ways to enhance your labels based on your style, goals, and budget.
Before designing a new label or modifying an existing one, here are some important questions to consider.
- Who is my target market?
- What is my budget?
- What do I want consumers to associate with my product?
- What aspects of my brand or product do I want to stand out?
Keeping the answers to these questions in mind will ensure you are designing a label that makes sense for you and your brand.
Ways To Enhance Your Decorative Label
Depending on what you’re trying to accomplish, the type of label enhancements that you use will differ. Here are some different ideas to consider.
- Color
- Diecut
- Texture
- And More!
There are endless combinations of enhancements to add to your decorative label. Be wise about your choices, as too many elements will take away from your label. Make sure it is balanced and that the effects that you choose make sense for your brand. To get the best idea of how your label will look when printed, order samples to make sure it looks exactly the way you want.
Click on the link to read more about how you can enhance your product labeling with Decorative Labels.
