Beer is one of the oldest and most consumed beverages worldwide.
The beer industry has seen some significant changes over the past 40 years, going from 49 breweries in the US in 1983 to a whopping 13,380 by 2021.
Beer is favored by the younger generation and millennials because of its low alcohol content. Overall, beer is the third most popular beverage worldwide behind water and tea.
Quick Stats
- In 2020, 82% of all beer in the U.S. was produced domestically.
- The beer industry supports 2 million jobs nationwide.
- In 2020, the net worth of the beer industry was $734.84 billion and is projected to grow to $989.48 billion by 2028.
- The global craft beer market is projected to grow from $102.59 billion in 2021 to $210.78 billion in 2028, a growth rate of 10.83%
Labels and packaging play a key role in the success of your product. It’s not only a way to stand out, but also a piece of art that may be a great conversation starter. Beer drinkers may want to keep your product on a shelf or show their friends because they love the design and engagement that your label/packaging has. This will allow your brand to grow and help market your products as well.
Click on the link to read all about the industry trends and labeling and packaging trends in the Craft Beer market!
