Labels are an essential component of consumer goods products.
They not only draw consumers in, persuading them to purchase, they also convey important information. Typically encompassing branding elements, ingredients, nutritional facts, instructions for use, and safety warnings, these labels empower consumers to make informed purchasing decisions. With strong label design, brands can effectively communicate this information to create a strong impact on consumers. However, all consumer goods markets face challenges when it comes to executing their label in a unique, cost-effective and practical way. Luckily, there are many solutions available to help brands make the most of their labels.
Consumer Goods Markets
Consumer goods span across diverse categories, including:
- Food & Beverage
- Examples: Beer, Wine, Juice, Hummus, Salsa, Seasonings
- Health & Beauty
- Examples: Makeup, Skincare, Shampoo, Soap
- Household Products
- Examples: Cleaning Products, Sprays, Candles, Pet Products
- Cannabis
- Examples: Edibles, Pre-Rolls, CBD Products
Solutions for Consumer Goods
Consumer goods labels encounter various hurdles. Click on the link to read about specific challenges that consumer goods products face and how to overcome those challenges with choosing the right labeling technique.
