Trends of Roll-Fed Shrink Film

What are the Latest Trends Relating to Roll-Fed Shrink Film The soft drink and sports beverage market is very competitive when designing the proper label to grab the eyes of the consumer. Often we talk about the numerous trends within the labeling industry, and we may have just found a new trend to discuss. Today …

Hello Clear-on-Clear Self-Adhesive Film

These last few years have been pretty eventful for people working within the labeling and packaging industry. It seems every year we have a new popular trend sweeping through the packaging and labeling world.  For the last few months, we have focused on the “green” packaging trend in many of our blog posts. But what …

Static Performance Checks are a Must

Static performance should be evaluated every so often to test its execution abilities. Every product has a process of its own with a distinctive formation. Some of the most important times to evaluate your static performance are when an existing product is being changed or when a new product is being introduced. This is very …

A Quality Lab that Doesn't Mess Around

Whitlam Group has been a leader in the labeling industry since 1973. One of the main reasons we are able produce state-of-the-art labeling solutions is because of our in-house lab capabilities. Our quality lab uses top-of-the-line equipment to ensure that all of our products will be produced to the standard of our customers. Today we …

Embossed Labels are a Growing Trend in Today’s Market

Whitlam Group wants to help you with your next big label design.  So how exactly do labels work anyway? How do they convince consumers to buy a product? Well, to understand the answer to that question, you must have some decent eyesight. When you enter a store, a supermarket, or a pharmacy, you’ll normally glance …