brand protection solutions: Counterfeiters and Pirates

With the significant rise in counterfeiting, the demand for brand protection solutions to ensure product authenticity has significantly increased. Whitlam Group is determined to work with brand owners to ensure we can develop the most cost-effective packaged and labeled goods for your brand. Why are we spending so much time focusing on this matter? The answer to that question may surprise and upset you.

Label Design Team working together

According to the Organization for Economic Co-operation and Development (OECD), pirated products have cost companies $250 million annually worldwide!  This is a substantial increase from 2007, with a 53% rise since 2007.  Counterfeiting has also cost companies over $600 billion in annual global losses. Out of all the industries, the medical, pharmaceutical, and cosmetic sectors pose the highest risks of being infiltrated by pirates and counterfeiters.  So what can you do to protect yourself?

brand protection plans

There are many things you can do to become more protected. We at Whitlam Group will work with brand owners from the beginning to establish and develop the best brand protection plan solutions. We will work with you to develop the best brand protection solution, from low-cost to high-cost technologies, to provide the best protection based on your budget.

There are hundreds upon hundreds of different security features, and with our custom designed solutions, we’ll make sure you receive the best brand protection solution for your specific product.  From overt, to covert technologies, rest assured, we will give you our best effort to make sure that you don’t become a victim of pirated products and counterfeiters.

Counterfeit Solutions Through Whitlam Group

We provide a variety of solutions to help protect your product’s needs. From tamper-indicating technology and indicating technology to overt technology such as holograms, encrypted data, etc. Convert technology such as hidden images, taggants, etc.  Along with track and trace technologies, that can greatly increase your ability to be safe from the frisky pirates.

Designing the best-fit solution to ensure your product’s brand protection is a very successful tool that will help you prevent counterfeiters from tampering with your products. We can provide reasonably low-cost solutions for your brand protection needs. These are just some of the security services we can provide for you, your organization, and its products. We will work closely with your brand managers/owners to develop the best solution for your business needs. Contact us today to learn more.