Product Protection from Anti-Counterfeiting

Michigan State University Center for Anti-Counterfeiting and Product Protection or A-CAPP has joined forces with Whitlam Group for unmatched expertise on Brand Protection and Anti-Counterfeiting strategies. A-CAPP strives to act as a singular academic body that directs its focus on anti-counterfeiting and product protection issues in all markets, and how to implement strategies to effectively prevent and defend brands. A-CAPP suggests that brand owners take a more integrated and proactive approach towards the problem, by implementing crucial strategies within their brand protection program to amount to a cohesive business model. For a more in-depth look at recognizing a counterfeiter’s basic needs to be successful, effective business models to protect your brand, and how to implement these strategies, read A-CAPP’s Anti-Counterfeiting Strategy for Brand Owners.