Product Protection from Anti-Counterfeiting
Michigan State University Center for Anti-Counterfeiting and Product Protection or A-CAPP has joined forces with Whitlam Group for unmatched expertise on Brand Protection and Anti-Counterfeiting strategies. A-CAPP strives to act as a singular academic body that directs its focus on anti-counterfeiting and product protection issues in all markets, and how to implement strategies to effectively prevent and defend brands.
A-CAPP suggests that brand owners take a more integrated and proactive approach towards the problem, by implementing crucial strategies within their brand protection program to amount to a cohesive business model. For a more in-depth look at recognizing a counterfeiter’s basic needs to be successful, effective business models to protect your brand, and how to implement these strategies, read A-CAPP’s Anti-Counterfeiting Strategy for Brand Owners.
Product Protection Through Labels
Developing an effective anti-counterfeit strategy is crucial for brand owners looking to protect their products and reputation. As a label-making company, we emphasize the importance of a multi-layered approach. This involves combining overt, covert, and forensic technologies within your labeling and packaging to create a robust defense against counterfeiting.
Overt features, such as holograms or color-shifting inks, provide visible deterrents, while covert features like microtext or UV-activated elements add a hidden layer of security. Forensic elements, detectable only with specialized equipment, further ensure the authenticity of your products. Integrating these strategies into your labeling can make it increasingly difficult for counterfeiters to replicate your packaging.
Adopting digital solutions, such as serialized QR codes and blockchain verification, offers real-time tracking and consumer engagement opportunities. By leveraging a comprehensive anti-counterfeit strategy, brand owners not only protect their assets but also strengthen consumer trust and loyalty.
Work With Whitlam Group Today
Whitlam Group specializes in many smart label technologies and would happily help you develop a product brand protection plan. Please contact us to discuss your needs for smart packaging and smart labels.