Embossed labels capture attention in today’s market, offering a tactile experience that sets products apart. Explore how this elegant labeling trend can elevate your brand and resonate with consumers seeking something truly distinctive.
Embossed Labels & Growing Trends
Whitlam Group wants to help you with your next big label design. So, how exactly do labels work anyway? How do they convince consumers to buy a product? To understand the answer to that question, you must have decent eyesight. When you enter a store, a supermarket, or a pharmacy, you’ll normally glance at products as you walk around. Normally, what will appeal to you is (1) you see what that package contains by looking at the label, and (2) you enjoy the snazzy graphics. If there’s another dimension, you’ll notice it and want to grab the product because of it.
But what could this third dimension be? It’s called embossing. To better understand what we’re talking about, we touch embossed paper napkins almost daily; the raised, bumpy texture on the napkins is an example of embossing. But now brand managers have realized that raised type, images, and texture—combined with color and design elements—give a warm and fuzzy feeling to the consumer. People recognize the key details and effort in designing and constructing the label design. Because of this, the consumer will become curious about the product and pick it up. This is exactly what an embossed label is designed to do.
What Are Embossed Labels?
An embossed label is a type of label that features raised designs or letters, creating a three-dimensional effect that you can feel with your fingertips. This tactile quality adds visual depth to the label and a distinctive touch that can make the product stand out on the shelves. From a customer’s perspective, exploring different labeling options, embossed labels offer a premium look and feel, which is often associated with high-quality and luxury products. They enhance brand perception by adding an element of sophistication and uniqueness to the packaging, making it more attractive and memorable to potential buyers. This type of labeling is popular in industries like cosmetics, wine, and luxury goods, where the shelf appeal can influence consumer decisions.
Embossing Tactics For Your Labels
People use different embossing tactics to try and appeal to the masses. One of these approaches is referred to as the tactile appeal. This makes the label have a bumpy or jagged surface, which gives people the appeal of touching the product and feeling the surface. People enjoy running their fingers across an embossed label because it transmits the sense that they are holding something more special than the other products.
That is just one example, but new embossing technologies continue to advance. Some organizations have started to design 3D sculptured embossing. Experts are convinced that 3D sculptured embossing, combined with visual elements and tactile appeal, will bring in favorable results for the future.
Embossed Labels & Designs With Whitlam Group
Leverage the allure of embossed labels to stay ahead in the competitive market. Whitlam Group would love to help you with all your labeling needs. We have a vast amount of capabilities to help serve your needs. Contact us today to learn how Whitlam Group can help you.