The health and beauty industry has always been known for strong innovation.
It continues to evolve year after year, displaying new trends and unique ideas. The industry encompasses many different product categories such as makeup, skincare, hair products, and fragrances. Overall, the industry is getting stronger globally as online sales begin to compete with in-person sales.
Quick Stats
- Global sales for health and beauty are up from $483B in 2020 to $511B in 2021, predicted to exceed $716B by 2025
- North America and Asia Pacific have the biggest market shares, North America with 24% and Asia Pacific with 46%
- Beauty products make up the second-largest product category for engagement across Instagram, Twitter, and Facebook
- Women in the US spend around $3500 on health and beauty products annually
Industry Trends
- Influencers: Health and beauty companies are increasingly turning to influencers to promote their products.
- CBD Products: With the increased acceptance and legalization of marijuana, more and more products are being developed with CBD in the health and beauty industry.
To read more about Healthy and Beauty trends click on the link to read our Health and Beauty Product Brochure.
