printing capabilities

In product labeling, durability is essential. Labels are more than identifiers; they protect and highlight brand identity under extreme conditions. This is crucial in the automotive and durable goods industries, where labels must endure as long as the products do. Subsurface printing emerges as a leading solution, offering unmatched durability and resilience.

Labels In Challenging Environments Need To Be Durable

Labels used for automotive and durable applications are two specific markets that require durability and longevity in their labels. These labels may be exposed to extreme heat, cold, moisture, chemicals, abrasion, weather, etc. One of the printing methods used by Whitlam Group to create durable labels is Subsurface printing.

Subsurface Printing At Whitlam

Subsurface printing sets itself apart by printing on the underside of a clear plastic film, unlike traditional methods that print directly on the material’s surface. The images on the printing plates are configured so that when the label is viewed from the top side of the clear film, the image appears as desired. An adhesive layer with a liner backing is applied to the printed inks. Different adhesives are available, as appropriate, for a given label’s use.

The web is flipped over (depending on the type of press), and the face-stock material is then die-cut to the proper size of the label. Because the inks are applied to the bottom side of the plastic film, the film provides protection to the inks, thus creating a durable label.

A 2 mil clear Polyester film is a common material for Subsurface printing. During the printing process, it is important to know the detailed specifications of the materials to ensure that the film, the inks, and the environment where the label will be used are optimized for the Subsurface printing process.

Benefits of Subsurface Printing

Subsurface printing offers significant advantages. It protects the ink under a clear film, guarding against chemicals, UV radiation, moisture, and abrasion. This method keeps labels legible and vibrant over time, which is vital for brand recognition and consumer trust.

Moreover, subsurface printed labels enhance product aesthetics with a sleek, high-quality look and a 3D effect, adding value to the brand. The clear film not only acts as a protective barrier but also enriches the label’s visual appeal.

Consult Whitlam Group for Tailored Solutions

Navigating the complexities of Subsurface printing and material selection can be daunting. Whitlam Group, with its extensive experience in crafting durable labels, offers customized consultations to pinpoint the ideal labeling solution for your products. No matter the industry or specific labeling challenges, our team is ready to assist in selecting labels that blend durability with your brand’s style and functional needs.

Considering Subsurface printing for your product labels? Contact Whitlam Group at 800-75-LABEL or through our website for expert guidance and to discover how we can enhance your labels with the perfect mix of durability and design.