Here at the Whitlam Group blog, we often discuss new products and trends relating to the packaging and labeling industry. Today will be a little different because we are going to discuss something that isn’t a prevailing trend within our industry, but we think it should be. Every organization in the world is working to make a profit of some sort, but not too many work to help others in need. So today we want to highlight Winn-Dixie Stores Inc. for implementing a donation program with their products that will help to raise money for the non-profit organization known as the Wounded Warrior Project (WWP).
Recently, Winn-Dixie reintroduced their bottled water with a patriotic label that informs consumers they’re purchasing a product which will go to help American wounded veterans. Winn-Dixie plans to donate 10 cents for every 24-pack of bottled water sold, to WWP up to $100,000.
The label on the Winn-Dixie water bottle features an American flag and a bald eagle. Also, each bottle is equipped with the WWP logo of a soldier carrying a wounded comrade over his shoulder.
According to Mary Kellmanson, VP of marketing for Winn-Dixie, “The proceeds from this program will help injured veterans regain what they have lost in service to our country. This is an excellent opportunity for Winn-Dixie and our guests to show support for the brave men and women who’ve dedicated their lives to defending freedom.”
Now, Winn-Dixie may not be creating a new trend for the labeling and packaging industry, but we here at Whitlam Group hope other organizations will start to adopt donation programs to help non-profit organizations. We support all of our American military veterans and it’s great to see other organizations thinking of other people rather than just themselves.