Counterfeiting is one of the biggest challenges brand owners and manufacturers face.
Companies in today's world have increased their packaging technology in order to eliminate counterfeiting, theft and tampering.
At Whitlam Label Company we understand that security and brand protection labels are an important asset that can require a custom-built solution to meet your products' needs.
Using cutting-edge technology, Whitlam will work with you to design and manufacture an ideal brand protection solution with our full line of covert, overt, tamper indicating, anti-counterfeiting, and tracking solutions. We can combine these different technologies to provide the most cost-effective overall solution.
- We aim to develop the highest possible level of security with optimum cost.
- We look to combine low- and high-security elements together to enhance protection. (For example: Security inks + security paper + hologram.
- We use different types of security technologies to maximize counterfeit protection.
No matter what your deterrent needs—duplication, counterfeiting or theft—our secured inventory management and controlled distribution services are designed to ensure that 100% of your product security requirements are met. Optional designs include a visually apparent, fragmented residue which indicates that the security of the product has been breached, eliminating the possibility of label switching.
Covert Technology
Solutions that are not visible to the human eye—they can include specialty inks, nanoencryption, and taggants that are in the packaging or product, and can only be read with proprietary readers or detectors.
Overt Technology
Overt technology features are authentication devices built into labels and/or packages, which are visible and show dynamic visual effects. Overt technology includes bar codes, specialty inks and labels, intaglio printing, holograms, watermarks, tamper-evident film, and more.
Tamper Indicating Technology
The primary function of labels or seals described as tamper-evident or tamper-resistant is to indicate or prevent alteration by tampering and/or to indicate that an article is genuine and fit for use.
Track and Trace Technology
Track and trace systems are unique product identification solutions that can be applied covertly and overtly to individual products, cases, pallets or shipping containers. The unique markers can be scanned at any point with the information being uploaded to centrally located data management systems. Brand owners and enforcement teams can access these information systems at any time to track and authenticate their products at any point in the supply chain, from production to the retail shelf.
