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What Needs to be Considered When Printing a New Label?

We often talk about the numerous trends currently shaping the label and packaging world, but today we’re going to do things a little different. It’s time for us to go back to the basics. We need to get back to the fundamentals and inform everyone about what’s important when making a new label. There are three main things you need to consider when deciding on what type of label to purchase. Luckily, we here at Whitlam Group specialize in identifying all of these essentials and our quality lab has been designed to test various labeling capabilities. That’s enough about us; let’s learn what’s really important in label formation.

First, you need to consider what the labels are being used for and what type of conditions it will be exposed to. We need to be aware of how the label will be exposed to extreme temperatures, harsh conditions, chemical exposure and moisture. If the label is a very demanding label, then you will need to have a very durable label printed.

Next, you need to identify what type of surface the label will actually be printed on. Why? So that the proper adhesive is applied to the labels you are planning to have printed. Some of the most challenging surfaces for labels to be printed on are specialty paint, industrial powder coating and rough textured surfaces. These labels require aggressive adhesives, which create the most effective bond between labels and surfaces.

Finally, you need to consider how the text, graphics and barcodes will be printed on your label. One of the most important aspects of printing labels is making sure that the correct label topcoat matches the printing method. Some of the most popular printing technologies are laser, thermal transfer and ink jet. This is very critical; if you don’t select the proper coating for your label, you may end up with poor barcode readability.

These are just the first three things you need to identify when starting a labeling campaign. Luckily, Whitlam Group specializes in everything mentioned above and we can match your label with the proper labeling technologies. Leave us some comments below and let us know how we can help you today!

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