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What Has Caused the Sustainable Packaging Trend

Lately we have been focusing much of our time on the trend of sustainable packaging and its relation to eco-friendly manufacturing processes. Unfortunately, we really haven’t discussed what’s driving organizations to make these changes. Sure, we can use common sense and say that helping the environment is the main driving force, but that really isn’t true…at least not according to major players within the global packaging industry.

Pira Intl. recently ran a poll in which numerous big shots within the packaging industry answered the question; what has been driving the development of sustainable packaging? In the end, there were two main reasons why. According to the study, 79 percent of respondents said that consumer awareness of environmental problems and the advancement of new materials are the most important reasons for the sustainability packaging trend.

According to Pira Intl, for something to be defined as a “sustainable” package, they must produce growth that meets the needs of today, without neglecting future organizations of raw materials or eco-friendly quality to meet their own needs. Organizations are very aware that they need to start developing sustainable packaging to stay up-to-date with the trends of the present. While some organizations worry about costs of major packaging changes, others see this as an opportunity for competition amongst organizations within the packaging industry.

Organizations developing eco-friendly packaging materials is a pivotal aspect of the sustainability trend, but many organizations believe it’s more important to make sure the product is protected sealed properly so it will not spoil.

Below is a list of bullet points, which Pira Intl. believes is the main factors to consider when developing a proper sustainable packaging:

• Materials
• Packaging waste minimization
• Recycling
• Energy use and transport overall
• Reuse and source reduction
• Biodegradability and composting
• Waste-to-energy conversion
• Retail and consumer value

What do you think? Do you think these are the main reasons for change in the packaging industry or are there other forces causing this trend to keep increasing?  Let us know your thoughts; we’re very interested in your opinion on this subject matter.

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