Importance of a coupon
- Bar Code/Databar
- Expiration
- Face Value
- Legal Copy
- Offer Code
- Piggy Back /Perforation/ etc
- Product Illustration
- Product Name & Logo
- Purchase Requirements
- Redemption Address
- Source Identification
Barcodes
Symbol (lines and spaces) that represent a number + more accurate and efficient than keying in the numbers.
- The barcode at the point-of-sale (POS) provides amount, helps validate or match the coupon promotion with the products scanned. What is the value of the coupon? Did the consumer purchase what the coupon required?
- Within the coupon processing industry: Direct the coupon to the paying manufacturer and this helps determine the amount retailers bill the manufacturer.
For more information on barcodes or to get a barcode for your next coupon promotion go to GS1.com
Budgeting for Coupons
- What can you expect to pay?
- Face value of coupon - .40% off 1
- $0.08 Handling fee
- Miscellaneous fee – varies per retailer
- Manufacturer's Agent fees
- Printing & Distribution fees
- Budgeting – Forecasting
- Coupon redemption factors
- Method – FSI=0.52%
- IRC=16.66%
- Face Value
- Coupon redemption factors
Getting Started: Coupon Checklist
- Establish objectives for your coupon program
- Partner with a Manufacturer's Agent? (If needed)
- Determine the Face Value of the Coupon
- Determine the number of consumers you want to redeem
- Choose a method of distribution
- Estimate the quantity of coupons distributed
- Budgeting and Funding
- Develop the creative – Coupon Design
- Create a barcode
- Print & Distribute the coupon
- Reimburse the retailer
